The following article appeared in the most recent issue of Attorney at Law Magazine: Adwords or pay-per-click advertising (PPC) for law firms can really pay off for lead generation, but only if you know what you’re doing. Eighty percent of the most expensive Google PPC keywords...
The National Association of Consumer Bankruptcy Attorneys (NACBA) will hold its 26th annual national convention on April 19-22 at the Sheraton Downtown Denver. Whether you’re a member of NACBA or not, there is still time to register and attend! I will be presenting two workshops: Thursday, April...
This post was originally published on Oct. 13, 2016 and updated on April 11, 2018. As the owner of a small or mid-sized law firm, your primary focus – after gaining competency as an attorney – is to understand and apply the key principles of business...
Every year, FindLaw conducts a U.S. Consumer Legal Needs Survey that asks the question every attorney needs to know the answer to: what influences a consumer’s decision to hire an attorney? The 2017 survey revealed some behavioral characteristics of legal consumers that attorneys need to...
Legal consumers today are a lot more savvy than just a few years ago, and law firms need to update their marketing strategies in order to reach and persuade them. In 2016, an Avvo survey provided a few interesting revelations about the modern legal consumer. The...
If you have been practicing law for awhile, you know that there are some reasons clients leave that you can do nothing about. Some may leave you for a competitor. Some may leave because they don’t need you anymore — the matter is over or...