We all know that building long-term, meaningful and influential relationships is foundational to a successful legal practice. After all, people don’t hire law firms; they hire an attorney. And the more people you connect with, the more opportunities you have to build meaningful relationships, and the...
Sometimes our success is impeded by obstacles of our own making. When it comes to your most important marketing tool — your law firm website — you may have (knowingly or unknowingly) made some choices that are standing in the way of bringing in new...
Social media is the way people connect today and you want your law firm to be in the thick of it. But if you’re a newbie to social media for business, then there are some pitfalls you’ll want to sidestep in order to connect with...
Happy Valentines Day...
Everyone you know is on social media. All the research tells you that you should be there, too. And you finally agree that you should be there because it’s where business gets done these days. One problem: you have no clue where to begin. As any marketer...
Current research shows that most people — 94%! — won’t look beyond the first page of their Google search results. So knowing the latest SEO trends that will help you attain that piece of rare real estate is key if you want to build a...