Most attorneys have a finite amount of time to dedicate to legal marketing, so having a process in place that nurtures a lead along the path to becoming a client and having data that demonstrates the most effective marketing tools for your law firm is...
Guiding the growth of your law firm takes a disciplined approach to law firm development. While you may not have learned much about the business of law as your pursued your JD, you will need to master certain business disciplines — planning, hiring, financial management,...
Social media is so prevalent today that there is a ton of research out there on what marketers really want to know: what, how and when to post on social media. Unfortunately, not too many of us have the time to scour all that research...
The Rainmaker Institute is a Gold Sponsor for this week’s Lawyernomics 2018 Conference in Las Vegas. Stop by the Palazzo Ballroom at The Venetian and visit the Rainmaker Institute booth, where we’ll be talking about the latest trends in law firm marketing and giving away...
The art of lead conversion begins with an in-depth understanding of your prospect’s mindset. You need to know their emotional triggers and their decision-making process and then leverage that knowledge to get them to act. Use these well-proven persuasion techniques to increase your lead conversion rate: Reciprocity....
As a continual source of fresh content, blogging is a great way to boost your SEO while helping you build authority in your practice area. However, to optimize the SEO performance of your law firm blog, you need to be sure you’re not committing one...