{"id":8717,"date":"2022-09-07T14:00:28","date_gmt":"2022-09-07T17:00:28","guid":{"rendered":"https:\/\/foundationinc.co\/?p=8717"},"modified":"2024-05-03T14:21:29","modified_gmt":"2024-05-03T14:21:29","slug":"pandemic-software-whats-hot-now-whats-not-now","status":"publish","type":"post","link":"https:\/\/foundationinc.co\/lab\/pandemic-software-hot-not","title":{"rendered":"Pandemic Software: What\u2019s Hot Now &#038; What\u2019s Not Now"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-flat ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Article&#039;s Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/foundationinc.co\/lab\/pandemic-software-hot-not\/#telemedicine-software\" >TeleMedicine Software\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/foundationinc.co\/lab\/pandemic-software-hot-not\/#electronic-signature-software\" >Electronic Signature Software\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/foundationinc.co\/lab\/pandemic-software-hot-not\/#web-conferencing-software\" >Web Conferencing Software\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/foundationinc.co\/lab\/pandemic-software-hot-not\/#antivirus-protection-software\" >Antivirus Protection Software\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/foundationinc.co\/lab\/pandemic-software-hot-not\/#remote-desktop-software\" >Remote Desktop Software\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/foundationinc.co\/lab\/pandemic-software-hot-not\/#video-platform-software\" >Video Platform Software\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/foundationinc.co\/lab\/pandemic-software-hot-not\/#webinar-software\" >Webinar Software\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/foundationinc.co\/lab\/pandemic-software-hot-not\/#web-portal-software\" >Web Portal Software\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/foundationinc.co\/lab\/pandemic-software-hot-not\/#live-chat-software\" >Live Chat Software\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/foundationinc.co\/lab\/pandemic-software-hot-not\/#wrap-up-so-what-software-are-people-buying-right-now\" >Wrap Up: So, What Software Are People Buying Right Now?\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">2020 was a roller coaster ride for the SaaS industry.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While many SaaS product categories saw a sharp decline in growth and <\/span><a href=\"https:\/\/techcrunch.com\/2020\/12\/22\/remember-the-startups-we-lost-in-2020\/\"><span style=\"font-weight: 400;\">a handful gave up the ghost<\/span><\/a><span style=\"font-weight: 400;\">, some categories experienced a massive spike in demand.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.trustradius.com\/vendor-blog\/covid-19-software-industry-data-and-statistics\"><span style=\"font-weight: 400;\">TrustRadius<\/span><\/a><span style=\"font-weight: 400;\"> analyzed the traffic data across its software categories to identify the fastest-growing categories during the pandemic. Here\u2019s what they found:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8718 lazyload\" data-src=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/08\/image1-7.png\" alt=\"top 9 fastest growing software categories since us pandemic\" width=\"1000\" height=\"1000\" data-srcset=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/08\/image1-7.png 1000w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/08\/image1-7-300x300.png 300w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/08\/image1-7-150x150.png 150w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/08\/image1-7-768x768.png 768w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/1000;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The above <\/span><a href=\"https:\/\/foundationinc.co\/lab\/pandemic-software\"><span style=\"font-weight: 400;\">pandemic software<\/span><\/a><span style=\"font-weight: 400;\"> categories were popular because of the demand for the product. But how many of these categories are still in high demand, and how many have reverted back to historic lows?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We did some digging, and here\u2019s what we found:\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"telemedicine-software\"><\/span><b>TeleMedicine Software\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The TeleMedicine market saw steady growth before 2020, with the wide adoption of technology across different industries.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, with more providers and consumers turning to telehealth to deliver and receive safe healthcare, the industry experienced a spike in traffic, especially in the first few months following the pandemic:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8719 lazyload\" data-src=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/08\/image11-1.png\" alt=\"telemedicine\" width=\"931\" height=\"331\" data-srcset=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/08\/image11-1.png 931w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/08\/image11-1-300x107.png 300w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/08\/image11-1-768x273.png 768w\" data-sizes=\"(max-width: 931px) 100vw, 931px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 931px; --smush-placeholder-aspect-ratio: 931\/331;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The search for telemedicine solutions for outpatient care and in-office visits was four times higher in April 2020 than in February 2020!\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.teladochealth.com\/\"><span style=\"font-weight: 400;\">Teladoc Health<\/span><\/a><span style=\"font-weight: 400;\"> is an example of a company that performed really well during the pandemic. At its peak, Teladoc\u2019s share price saw a 4x jump from $69.30 in July 2019 to $238 in 2020. The company grew more profitable in 2021, hitting an all-time high of $270:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8720 lazyload\" data-src=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/08\/3.png\" alt=\"\" width=\"1999\" height=\"852\" data-srcset=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/08\/3.png 1999w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/08\/3-300x128.png 300w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/08\/3-1024x436.png 1024w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/08\/3-768x327.png 768w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/08\/3-1536x655.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1999px; --smush-placeholder-aspect-ratio: 1999\/852;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The falling share price shows demand isn\u2019t what it used to be. Growth has slowed significantly for Teledoc and several other telemedicine companies.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"electronic-signature-software\"><\/span><b>Electronic Signature Software\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">More people turned to Electronic Signature Software during the pandemic because they needed to sign contracts without the risk of contracting the virus. You can see the traffic jump 3x:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8721 lazyload\" data-src=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/08\/4.png\" alt=\"electronic signature\" width=\"874\" height=\"320\" data-srcset=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/08\/4.png 874w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/08\/4-300x110.png 300w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/08\/4-768x281.png 768w\" data-sizes=\"(max-width: 874px) 100vw, 874px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 874px; --smush-placeholder-aspect-ratio: 874\/320;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">One electronic signature software that was in demand during the pandemic was DocuSign.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8722 lazyload\" data-src=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/08\/5.png\" alt=\"docusign\" width=\"1999\" height=\"852\" data-srcset=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/08\/5.png 1999w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/08\/5-300x128.png 300w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/08\/5-1024x436.png 1024w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/08\/5-768x327.png 768w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/08\/5-1536x655.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1999px; --smush-placeholder-aspect-ratio: 1999\/852;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s clear the e-Signature software\u2019s stock price really took off during the pandemic. However, it fell hard in the years following the pandemic. If you look closely at the graph, you\u2019ll see the stock price is starting to rise again.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Overall, the industry has seen some sustained growth, especially with remote and hybrid work here to stay. Sure, there\u2019s been some bumps in the road, \u00a0but the demand for DocuSign and other <a href=\"https:\/\/www.jotform.com\/blog\/docusign-alternatives\/\">DocuSign alternatives<\/a> still manages to stay above 50%.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"web-conferencing-software\"><\/span><b>Web Conferencing Software\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We all experienced the power of web conferencing software during the pandemic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many companies had to rely on these tools because they helped teams stay connected, especially since everyone had to work remotely. As a result, the web conferencing software category experienced a 4x demand than in previous years:<\/span><img decoding=\"async\" class=\"alignnone size-full wp-image-8758 lazyload\" data-src=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/6.png\" alt=\"web conferencing\" width=\"909\" height=\"292\" data-srcset=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/6.png 909w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/6-300x96.png 300w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/6-768x247.png 768w\" data-sizes=\"(max-width: 909px) 100vw, 909px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 909px; --smush-placeholder-aspect-ratio: 909\/292;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Zoom, for example, saw its share price jump as high as $560 in October 2020.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8759 lazyload\" data-src=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/7.png\" alt=\"zoom stock price data\" width=\"1999\" height=\"852\" data-srcset=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/7.png 1999w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/7-300x128.png 300w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/7-1024x436.png 1024w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/7-768x327.png 768w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/7-1536x655.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1999px; --smush-placeholder-aspect-ratio: 1999\/852;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Sadly, the pandemic fever is over, and even though Zoom\u2019s stock prices performed well at many points post-pandemic, they are right back to pre-pandemic stock prices. Perhaps the fall has more to do with the current economic downturn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While web conferencing is still a thing, it certainly isn\u2019t the only way to communicate. Brands also rely on asynchronous communication tools like Loom and Slack to communicate to teams faster, without risk of fatigue or getting information mixed up.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"antivirus-protection-software\"><\/span><b>Antivirus Protection Software\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Even before the pandemic, Antivirus Protection Software appears to have been in free fall. However, the pandemic caused a spike in demand:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8760 lazyload\" data-src=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/8.png\" alt=\"antivirus software\" width=\"903\" height=\"308\" data-srcset=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/8.png 903w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/8-300x102.png 300w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/8-768x262.png 768w\" data-sizes=\"(max-width: 903px) 100vw, 903px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 903px; --smush-placeholder-aspect-ratio: 903\/308;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Right now, Antivirus software is starting to gain some ground again after losing some steam somewhere in 2021.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">McAfee is a good example of Antivirus software growth during and after the pandemic:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8761 lazyload\" data-src=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/9.png\" alt=\"mcafee stock price history\" width=\"1999\" height=\"852\" data-srcset=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/9.png 1999w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/9-300x128.png 300w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/9-1024x436.png 1024w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/9-768x327.png 768w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/9-1536x655.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1999px; --smush-placeholder-aspect-ratio: 1999\/852;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">We believe the spike in the industry has more to do with people\u2019s desire to safeguard data while interacting online, especially with the rise in cyber attacks.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"remote-desktop-software\"><\/span><b>Remote Desktop Software\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With teams working remotely, companies needed a way to ensure IT-related issues got fixed without hampering productivity or any physical intervention. Enter Remote Desktop Software:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8762 lazyload\" data-src=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/10.png\" alt=\"remote desktop\" width=\"910\" height=\"295\" data-srcset=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/10.png 910w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/10-300x97.png 300w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/10-768x249.png 768w\" data-sizes=\"(max-width: 910px) 100vw, 910px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 910px; --smush-placeholder-aspect-ratio: 910\/295;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The graph shows that the tool wasn\u2019t in demand until the pandemic&#8217;s peak when its demand increased 4x.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Right now, the software isn\u2019t so hot, with more people working on site and hybrid. That means a faulty device can get fixed physically without needing this software. Perhaps, some remote teams still rely on it, and that\u2019s why it has some demand.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8763 lazyload\" data-src=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/11.png\" alt=\"remote desktop stock price\" width=\"1999\" height=\"852\" data-srcset=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/11.png 1999w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/11-300x128.png 300w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/11-1024x436.png 1024w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/11-768x327.png 768w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/11-1536x655.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1999px; --smush-placeholder-aspect-ratio: 1999\/852;\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"video-platform-software\"><\/span><b>Video Platform Software\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A picture is worth a thousand words, but a video is worth a lot more. These numbers say so:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/#stat-3-2\"><span style=\"font-weight: 400;\">87% of marketers<\/span><\/a><span style=\"font-weight: 400;\"> say video has helped them increase traffic.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/#stat-3-5\"><span style=\"font-weight: 400;\">86% of marketers<\/span><\/a><span style=\"font-weight: 400;\"> say video has helped them generate leads.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/#stat-3-6\"><span style=\"font-weight: 400;\">81% of marketers<\/span><\/a><span style=\"font-weight: 400;\"> say video has helped them directly increase sales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/#stat-3-9\"><span style=\"font-weight: 400;\">87% of marketers<\/span><\/a><span style=\"font-weight: 400;\"> say video has helped them general good ROI<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Overall, video is a reliable content format for B2B marketers. So, its growing popularity before, during, and after the pandemic is no surprise:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8764 lazyload\" data-src=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/12.png\" alt=\"video platform search volume\" width=\"927\" height=\"325\" data-srcset=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/12.png 927w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/12-300x105.png 300w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/12-768x269.png 768w\" data-sizes=\"(max-width: 927px) 100vw, 927px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 927px; --smush-placeholder-aspect-ratio: 927\/325;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Video platforms like YouTube, Vimeo, and more are still essential distribution channels for most B2B SaaS brands.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"webinar-software\"><\/span><b>Webinar Software\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">B2B audiences love conferences. It\u2019s no wonder Dreamforce 2019 saw over 171,000 on-site attendees and 16,000,000 online attendees.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, in 2020, people turned to webinars and online conferences to gain knowledge, network, and improve their expertise. See the sharp increase in demand for <a href=\"https:\/\/www.livewebinar.com\/blog\/webinar-marketing\/best-webinar-software\">webinar software<\/a>:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8765 lazyload\" data-src=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/13.png\" alt=\"webinar search volume\" width=\"939\" height=\"316\" data-srcset=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/13.png 939w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/13-300x101.png 300w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/13-768x258.png 768w\" data-sizes=\"(max-width: 939px) 100vw, 939px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 939px; --smush-placeholder-aspect-ratio: 939\/316;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Right now, even though B2B audiences still love webinars, everyone is back to work and occupied with tons of responsibilities. Most look to podcasts and videos on platforms like YouTube and even social media posts to keep up with industry trends and insights, despite their schedule. So even though some still attend webinars now and then, it\u2019s obvious that there are fewer attendees.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"web-portal-software\"><\/span><b>Web Portal Software\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This software has had a pretty consistent run from 2017-2022, and it still appears to do pretty well:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8766 lazyload\" data-src=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/14.png\" alt=\"web portal topic search volume\" width=\"940\" height=\"320\" data-srcset=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/14.png 940w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/14-300x102.png 300w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/14-768x261.png 768w\" data-sizes=\"(max-width: 940px) 100vw, 940px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 940px; --smush-placeholder-aspect-ratio: 940\/320;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Companies are increasingly investing in management and collaboration software to keep teams aligned, engaged, and productive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ServiceNow\u2019s consistent growth even after the pandemic proves that web portal software isn&#8217;t just seasonal. Many companies have come to rely on these products for team management and more. It\u2019s no wonder the share price growth hasn\u2019t seen a significant decline in demand.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8767 lazyload\" data-src=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/15.png\" alt=\"servicenow stock price history\" width=\"1999\" height=\"852\" data-srcset=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/15.png 1999w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/15-300x128.png 300w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/15-1024x436.png 1024w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/15-768x327.png 768w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/15-1536x655.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1999px; --smush-placeholder-aspect-ratio: 1999\/852;\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"live-chat-software\"><\/span><b>Live Chat Software\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Customer support was a big deal during the pandemic as more companies knew they had to invest in satisfying customers\u2019 needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With more customers at home with extra time on their hands, live chat software became a reliable way to interact with customers and meet their needs.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8768 lazyload\" data-src=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/16.png\" alt=\"live chat software topic search volume\" width=\"931\" height=\"321\" data-srcset=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/16.png 931w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/16-300x103.png 300w, https:\/\/foundationinc.co\/wp-content\/uploads\/2022\/09\/16-768x265.png 768w\" data-sizes=\"(max-width: 931px) 100vw, 931px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 931px; --smush-placeholder-aspect-ratio: 931\/321;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why the pandemic software saw an increase in demand, followed by a sharp decline. Now the demand for the software looks stable and more companies rely on Drift, Intercom, and others to boost customer relationships and satisfaction.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"wrap-up-so-what-software-are-people-buying-right-now\"><\/span><b>Wrap Up: So, What Software Are People Buying Right Now?\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Great question!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From our analysis, these software categories are still hot right now:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Web Portal Software<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video Platform Software<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Electronic Signature Software<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Antivirus Protection Software<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Only <\/span><a href=\"https:\/\/foundationinc.co\/lab\/pandemic-software#the-fastest-growing-software-categories-during-covid-19\"><span style=\"font-weight: 400;\">4 out of 9 pandemic software<\/span><\/a><span style=\"font-weight: 400;\"> made it this far. Of course, this doesn\u2019t mean all companies in the other five categories are struggling badly, and some individual products are still in demand on their own. However, as an industry, only four pandemic software categories are hot right now, while the others are far behind.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2020 was a roller coaster ride for the SaaS industry.\u00a0 While many SaaS product categories saw a sharp decline in growth and a handful gave up the ghost, some categories experienced a massive spike in demand.\u00a0 TrustRadius analyzed the traffic data across its software categories to identify the fastest-growing categories during the pandemic. Here\u2019s what [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":8767,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[92],"tags":[],"class_list":["post-8717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saas"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/foundationinc.co\/wp-json\/wp\/v2\/posts\/8717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foundationinc.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foundationinc.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foundationinc.co\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/foundationinc.co\/wp-json\/wp\/v2\/comments?post=8717"}],"version-history":[{"count":0,"href":"https:\/\/foundationinc.co\/wp-json\/wp\/v2\/posts\/8717\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foundationinc.co\/wp-json\/wp\/v2\/media\/8767"}],"wp:attachment":[{"href":"https:\/\/foundationinc.co\/wp-json\/wp\/v2\/media?parent=8717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foundationinc.co\/wp-json\/wp\/v2\/categories?post=8717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foundationinc.co\/wp-json\/wp\/v2\/tags?post=8717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}