101 Results for 'bottom of funnel'

Welcome to Volume 237 👋 Happy Thursday!  In this week’s newsletter, we cover:  🖱️ AI Overviews Take a Bite Out of Click-Through Rates 📈 1Password’s Reddit-Based Approach to User Retention…

At Foundation, we follow a cardinal rule for content: If it doesn’t do one of the 4 E’s, educate, engage, entertain, or empower, it’s probably not worth creating.  People rarely…

The most powerful SEO strategies aren’t always the most complex. While some brands chase algorithm changes with sophisticated content plans, European HR software provider Personio has quietly built an SEO…

Make every dollar count has long been Brex’s tagline. But lately, it feels more like they’re making every word count. With the launch of its Spend Trends subfolder in August…

If you’re relying on just a handful of pillar pages to maintain visibility for key topics, you’re taking a big risk.  Constant shifts in Google’s algorithm and the increasing influence…

If your company is struggling with Google Ads performance, you’re not alone. The platform has become increasingly expensive and competitive, forcing marketers to work harder (and spend more money) for…

Welcome to Volume 226 👋 Happy Thursday!  In this week’s newsletter, we cover:  How Ramp Spends Over $400,000/Month on PPC – And What You Can Learn From It 👀 The…

When it comes to B2B paid search, many assume that the company with the biggest budget wins. But spend management platform Ramp is taking an approach that shows strategic keyword…

At Foundation we help some of the biggest names in B2B SaaS turn their websites into growth engines.  From increasing organic traffic by 500,000+ visits for a leading event marketing…

For more than a decade, AI has powered Google’s products. But here’s the kicker: Generative AI has been on the rise (thanks ChatGPT), and Google isn’t sitting on the sidelines.…