501-1000 | Foundation Marketing

How Pipedrive Uses Comparison Pages to Close High-Intent Prospects

Precious Oboidhe — Sun, 09 Jun 2024 09:00:42 +0000

The SaaS industry is fiercely competitive today. Ten years ago, customers leaned on a small pool of about 350 martech tools to solve their challenges. Today, 350 martech tools have ballooned to almost 10,000 in 2022. This steep rise means customers can now access better tools for their tech stack. So how do you position […]

The post How Pipedrive Uses Comparison Pages to Close High-Intent Prospects first appeared on Foundation Marketing.

72% Increase in 6 Months — Wiz’s Winning Content Investment

Ethan Crump — Thu, 23 May 2024 22:15:56 +0000

Some SaaS Unicorns are over a decade in the making. They take years of consistent work to reach that billion-dollar valuation. Others, like cybersecurity company Wiz, have a much faster ascent. The cloud-native application protection platform (CNAPP) — which was founded in 2020, by the way — is fresh off a $1-billion Series E led […]

The post 72% Increase in 6 Months — Wiz’s Winning Content Investment first appeared on Foundation Marketing.

How Two Top AI Writing Assistants Grew Their User Bases in Less Than 10 Years

Jessica Tee Orika — Fri, 30 Jun 2023 20:00:22 +0000

There are more than 200 AI writing assistants listed on G2, most of which you are probably unfamiliar with. Until 2020, many AI writing assistants were struggling to gain traction because the industry only had a niche following that the time. But things are very different now. Today, two companies in particular — Grammarly and […]

The post How Two Top AI Writing Assistants Grew Their User Bases in Less Than 10 Years first appeared on Foundation Marketing.

DocuSign vs PandaDoc: How both tools became e-signature leaders

Jessica Tee Orika — Sat, 17 Jun 2023 04:04:22 +0000

If you’ve ever used e-signature software, you know how much of a game-changer it can be, especially if you work remotely or have clients all over the world. Electronic signature tools make signing digital contracts a breeze — you can conveniently sign documents from anywhere, saving time and allowing you to jump right into project […]

The post DocuSign vs PandaDoc: How both tools became e-signature leaders first appeared on Foundation Marketing.

How Pendo and Walkme became leaders in the digital adoption software industry

Jessica Tee Orika — Fri, 02 Jun 2023 23:59:49 +0000

This isn’t a David and Goliath story; it’s rather a tale of how two digital adoption software companies built trust with users, despite having 80+ competitors. Imagine you have a new app on your phone or computer, but you’re not sure how to use it. A digital adoption platform shows you how to use the […]

The post How Pendo and Walkme became leaders in the digital adoption software industry first appeared on Foundation Marketing.

Printify vs. Printful: How the SaaS Model is Disrupting Yet Another Billion-Dollar Industry

Ethan Crump — Fri, 07 Apr 2023 22:00:27 +0000

Riga, Latvia may not have the same reputation as San Francisco, New York, or Boston when it comes to startup success and tech innovation. However, the city is home to not one, but two, of the top Print-on-Demand (POD) companies in the world. While you may not be familiar with this offshoot of the dropshipping […]

The post Printify vs. Printful: How the SaaS Model is Disrupting Yet Another Billion-Dollar Industry first appeared on Foundation Marketing.

How BambooHR Created Thought Leadership with Its HR Glossary

Chris Meabe — Fri, 17 Mar 2023 21:20:00 +0000

BambooHR may be one of the biggest names in HR technology, but until recently, it struggled to grow its online traffic. The company was asking itself how to make a leap into the next tier of thought leadership. How do we explode growth to become industry frontrunners? What can we do to build on our […]

The post How BambooHR Created Thought Leadership with Its HR Glossary first appeared on Foundation Marketing.

Glassdoor’s Game Changing Methodology for Creating Share-Worthy Content in 2025

Ross Simmonds — Sun, 01 Jan 2023 19:35:37 +0000

Last week I wrote about how Glassdoor leveraged backlinks to unlock a great content moat. Some people reached out asking me for examples of how data driven content can drive backlinks so I dug a bit deeper into Glassdoor’s archives to better understand what content helped put them on the map and how this content supported their […]

The post Glassdoor’s Game Changing Methodology for Creating Share-Worthy Content in 2025 first appeared on Foundation Marketing.

How Hopin Is Seizing Market Share Through Thought Leadership

Foundation Team — Thu, 20 Oct 2022 20:35:36 +0000

The global pandemic forced more than a few companies to pivot. With lockdowns in effect and customer behavior altered to unprecedented levels, it quickly became an adapt-or-perish scenario. So bakeries began selling home-baking kits, breweries churned out batches of hand sanitizer, and restaurant reservation platforms nudged into the grocery delivery space. Hopin, which bills itself […]

The post How Hopin Is Seizing Market Share Through Thought Leadership first appeared on Foundation Marketing.

Calendly—The Viral Freemium Product with a $3B Valuation

Ethan Crump — Thu, 15 Sep 2022 12:00:23 +0000

Have you ever been so sure of a gap in the SaaS market that you were willing to empty all your bank accounts to fund the product yourself? (Me neither.) Thankfully, Tope Awotona was back in 2013. After going through a particularly horrible experience trying to schedule a meeting, he poured all his resources into […]

The post Calendly—The Viral Freemium Product with a $3B Valuation first appeared on Foundation Marketing.

Underdog Turned Unicorn: How Webflow’s Product-Led SEO Strategy Led to a $4 Billion Valuation

Jessica Tee Orika — Thu, 16 Jun 2022 12:00:09 +0000

Imagine you have to hire a team of web developers every time you want to launch a new website. That means spending somewhere between $12,000 to $150,000 to build a website, perhaps for a business that isn’t profitable yet. WordPress was one of the first platforms to bridge the cost gap, offering no-code options to […]

The post Underdog Turned Unicorn: How Webflow’s Product-Led SEO Strategy Led to a $4 Billion Valuation first appeared on Foundation Marketing.

How NerdWallet Uses SEO Topic Clusters to Drive Traffic Worth $84M

Jessica Tee Orika — Thu, 28 Apr 2022 12:00:33 +0000

Over 7.5 million blog posts are published every day. Some of the pieces that make it to the first page of Google are regurgitated content, with no real substance or value to the reader. This begs the question, “Why do we create content?” I bet you haven’t thought about this question in a while. Most […]

The post How NerdWallet Uses SEO Topic Clusters to Drive Traffic Worth $84M first appeared on Foundation Marketing.

How Zapier Uses Listicles To Drive 5+ Million Sessions

Ryan McCready — Thu, 23 Sep 2021 12:00:49 +0000

What if you saw that only a handful of people were searching for your type of software each month? You probably would decide that SEO isn’t going to be part of your marketing strategy. Zapier likely found themselves in that same situation five or more years ago when they saw only a few thousand people […]

The post How Zapier Uses Listicles To Drive 5+ Million Sessions first appeared on Foundation Marketing.

ShipBob’s Billion-Dollar Social Proof Formula

Jessica Tee Orika — Thu, 02 Sep 2021 12:00:05 +0000

Many B2B brands use social proof throughout their website to influence prospects’ buying decisions. Drift, for instance, uses case studies and customer logos on their homepage. Hubspot uses raw data to make a case for new users on its homepage. This is nothing new. But ShipBob takes it to a whole new level. They have […]

The post ShipBob’s Billion-Dollar Social Proof Formula first appeared on Foundation Marketing.

Behind ShipBob’s Content Strategy: How they leveraged content to own USPS’s SERP

Ross Simmonds — Wed, 30 Jun 2021 19:30:58 +0000

Every single day people across the US go to Google and type in USPS flat rate shipping or USPS zones. The people typing these searches into Google are typically individuals looking to ship something throughout the US. It could be something they sold on eBay. It could be a gift for a family member. Or […]

The post Behind ShipBob’s Content Strategy: How they leveraged content to own USPS’s SERP first appeared on Foundation Marketing.

Glassdoor’s Backlink Brilliance: How A Content-Focused Culture Led To A $1.2B Acquisition

Ross Simmonds — Wed, 31 Mar 2021 14:56:42 +0000

Data gets links. Data gets shares. Data gets attention. The brand that owns the data often is the brand that has a competitive advantage for generating press and owning mindshare. Data is often seen as a competitive advantage for brands as it relates to their ability to better serve customers, but it can also arm […]

The post Glassdoor’s Backlink Brilliance: How A Content-Focused Culture Led To A $1.2B Acquisition first appeared on Foundation Marketing.

B2B Influencer Marketing: Fiverr’s YouTube Influencer Campaign

Ross Simmonds — Fri, 30 Oct 2020 02:18:19 +0000

Every month more than 3 million searches happen on YouTube for the keyword: Fiverr. That’s a lot of traffic. If you’re not familiar with Fiverr, it’s a marketplace that started back in 2010. The name comes from the original price of the gigs or jobs posted on the site having a cost of a “fiver” […]

The post B2B Influencer Marketing: Fiverr’s YouTube Influencer Campaign first appeared on Foundation Marketing.

How Zapier Uses Reviews & SEO To Generate 2.9M Visits A Year

Ross Simmonds — Mon, 03 Aug 2020 17:37:01 +0000

Reviewing a brands products, an authors new book or a makers software is a form of content that has stood the test of time. At the beginning of the 18th century, an Englishman by the name of Jonathan Richardson built a reputation for art critique. From 1969 to 1999, the American duo of Siskel and […]

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