partnerships | Foundation Marketing

How Arctic Wolf Leads the MDR Pack

Ethan Crump — Fri, 14 Jun 2024 01:30:37 +0000

We hear it all the time — cyber attacks and major IT breaches are on the rise. Unfortunately, the number of IT professionals employed by large organizations to prevent and manage these events seems to be trending in the opposite direction. That’s why managed security services, which essentially outsource this aspect of enterprise IT teams, […]

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72% Increase in 6 Months — Wiz’s Winning Content Investment

Ethan Crump — Thu, 23 May 2024 22:15:56 +0000

Some SaaS Unicorns are over a decade in the making. They take years of consistent work to reach that billion-dollar valuation. Others, like cybersecurity company Wiz, have a much faster ascent. The cloud-native application protection platform (CNAPP) — which was founded in 2020, by the way — is fresh off a $1-billion Series E led […]

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David vs Goliaths: How MongoDB is Winning Against Massive Cloud Competitors

Ethan Crump — Thu, 05 May 2022 12:00:51 +0000

Pop Quiz: Which B2B SaaS company is a crucial operational component for massive players like Morgan Stanley, Barclays, Cisco, IBM, and tens of thousands of others? If you’re like me, there’s a short list of names that immediately come to mind: Amazon Web Services (AWS), Google, and Microsoft. While these titans are unquestionably critical to […]

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How NerdWallet Uses SEO Topic Clusters to Drive Traffic Worth $84M

Jessica Tee Orika — Thu, 28 Apr 2022 12:00:33 +0000

Over 7.5 million blog posts are published every day. Some of the pieces that make it to the first page of Google are regurgitated content, with no real substance or value to the reader. This begs the question, “Why do we create content?” I bet you haven’t thought about this question in a while. Most […]

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Why LinkedIn Acquired Oribi For Over $80 Million And Why It Matters To SaaS

Ross Simmonds — Thu, 03 Mar 2022 12:00:44 +0000

It’s acquisition season. I think we’re going to see more SaaS acquisitions in the coming months as the markets start to show a significant slowdown (especially in private markets). The acquisition of Oribi by LinkedIn is one of the most interesting SaaS acquisitions I’ve seen in a while. It’s interesting because Oribi doesn’t fall into […]

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Backlinko Acquired By SEMRush: Here’s Why It Matters

Ryan McCready — Thu, 27 Jan 2022 13:03:12 +0000

If you have been online in the past few days, you might have seen that Backlinko was just acquired by Semrush. After almost 10 years, Brian Dean is stepping back from one of the most informative SEO and content sites in the world. He will be working with Semrush on a part-time basis and helping […]

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How Coursera Drives 1/3 Of Its Revenue From Only 3000 Accounts

Ross Simmonds — Thu, 09 Sep 2021 12:00:59 +0000

The success of a startup does not just depend on the business model it chooses in its early days. New adoptions, strategies, teams and more all come together at the right time to drive companies’ successes. To achieve optimal success, Netflix had to move from being a content distributor to both a creator and distributor. […]

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How Salesforce Built the Largest B2B Partner Ecosystem Valued at $226B

Jessica Tee Orika — Thu, 15 Jul 2021 12:01:51 +0000

Out of a tiny San Francisco apartment, Marc Benioff started a tech revolution in the B2B space in March 1999. Together with Parker Harris, Dave Moellenhoff, and Frank Dominguez, Benioff sought to create an efficient way to deliver business software applications without the high upfront costs, complex maintenance, and never-ending upgrades. As a result, the […]

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Attentive Acquires Privy: What It Means for the B2B Industry

Ross Simmonds — Thu, 10 Jun 2021 16:06:00 +0000

Last week was full of surprises for the B2B industry. Gong tripled its valuation after raising an extra $250M. Prosus acquired Stack Overflow for $1.8B. iContact acquired Moz. Then, just before corporate America signed out for the week, two more tech giants combined forces: Attentive, the leader in SMS marketing for ecommerce brands, acquired Privy, […]

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Zoom’s $14.7B Choice to Acquire Five9 Over Its Competitors

Ross Simmonds — Thu, 18 Feb 2021 09:00:01 +0000

Note: This piece was published in 2021 prior to the finalization of the deal and includes outdated materials. Zoom just bought Five9 for 14.7 billion dollars. Know what else they could have bought for that amount of money? The Dallas Cowboys. Twice… And they still would have had some cash left over to buy a […]

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Hubspot Acquires The Hustle: Here’s Why It Makes Sense

Ross Simmonds — Wed, 10 Feb 2021 15:55:26 +0000

There are a ton of rumours floating around that Hubspot spent $25-$30M on the Hustle. Let’s say that’s true. It’s not a small chunk of change, but for comparison’s sake: That’s the cost of six 30-second Super Bowl ads. Do I have your attention? Good. The Hustle is estimated to have: Between 5-8M annual visitors […]

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Adobe’s $200 Billion Unshakeable Moat

Ross Simmonds — Fri, 04 Dec 2020 20:55:20 +0000

Few brands can boast of being able to avoid disruption. Fewer still can boast of building a tailwind on the wings of it. Adobe is a perfect example of a brand that had to change in order to grow. At the point of change is where the magic begins. $11.17 billion! That’s how much revenue […]

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How Zoom’s Zapps Ecosystem Could Change Their Business Forever

Ross Simmonds — Wed, 21 Oct 2020 01:34:52 +0000

One of the most common ideas amongst those who don’t believe in Zoom as a business is that their tech is easily replicable… This group of naysayers often suggest that it’s only a matter of time before the product is crushed by Microsoft, Google or Facebook. This is what they were saying in January. This […]

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