Social Media | Foundation Marketing

4 Content Marketing Tips To Use When Marketing On Reddit

Ross Simmonds — Tue, 10 Sep 2024 09:38:36 +0000

The post 4 Content Marketing Tips To Use When Marketing On Reddit first appeared on Foundation Marketing.

72% Increase in 6 Months — Wiz’s Winning Content Investment

Ethan Crump — Thu, 23 May 2024 22:15:56 +0000

Some SaaS Unicorns are over a decade in the making. They take years of consistent work to reach that billion-dollar valuation. Others, like cybersecurity company Wiz, have a much faster ascent. The cloud-native application protection platform (CNAPP) — which was founded in 2020, by the way — is fresh off a $1-billion Series E led […]

The post 72% Increase in 6 Months — Wiz’s Winning Content Investment first appeared on Foundation Marketing.

SaaS On TikTok: How CreatorKit Is Crushing the TikTok Game

Chris Meabe — Tue, 30 Jan 2024 18:00:00 +0000

With nearly twice as many users on TikTok compared to X/Twitter, SaaS companies wanting to expand brand awareness can’t afford to ignore this vast and growing user base. Yet three of the 10 largest SaaS companies in the world don’t even have TikTok accounts, three more have a meager 5,000 followers, and only two have […]

The post SaaS On TikTok: How CreatorKit Is Crushing the TikTok Game first appeared on Foundation Marketing.

How Chase Dimond Built a Social Media Empire Worth Millions

Chris Meabe — Thu, 13 Jul 2023 19:24:57 +0000

Chase Dimond gets it. He’s driven hundreds of millions of dollars for a wide range of brands with his content strategy. But even better, he’s very open about what he does, and how he does it. He’s just giving away marketing advice that’s literally worth millions. Chase is a co-founder of Structured Agency, where he […]

The post How Chase Dimond Built a Social Media Empire Worth Millions first appeared on Foundation Marketing.

Chili Piper Uses Podcasts and The Juice to Close in on Calendly

Ethan Crump — Fri, 26 May 2023 23:39:35 +0000

It’s always fascinating to see how two top competitors in the same SaaS niche approach the market. Do they try to slug it out in the same spaces, fighting to gain an inch in the Google SERPs or a specific social media channel like LinkedIn? Or does one cut its loses in one space to […]

The post Chili Piper Uses Podcasts and The Juice to Close in on Calendly first appeared on Foundation Marketing.

Printify vs. Printful: How the SaaS Model is Disrupting Yet Another Billion-Dollar Industry

Ethan Crump — Fri, 07 Apr 2023 22:00:27 +0000

Riga, Latvia may not have the same reputation as San Francisco, New York, or Boston when it comes to startup success and tech innovation. However, the city is home to not one, but two, of the top Print-on-Demand (POD) companies in the world. While you may not be familiar with this offshoot of the dropshipping […]

The post Printify vs. Printful: How the SaaS Model is Disrupting Yet Another Billion-Dollar Industry first appeared on Foundation Marketing.

34 Mind-Blowing Instagram Statistics for B2B Marketers in 2025

Ross Simmonds — Sat, 07 Jan 2023 16:19:30 +0000

Instagram is a powerhouse when it comes to social media marketing. But what makes Instagram attractive for B2B marketers in 2025? The aesthetics and ease of use make Instagram one of the most engaging social platforms for consumers and companies alike, and that in turn makes it valuable for marketers. It is important to understand […]

The post 34 Mind-Blowing Instagram Statistics for B2B Marketers in 2025 first appeared on Foundation Marketing.

How To Generate B2B Leads Using Facebook In 2025

Ross Simmonds — Sun, 01 Jan 2023 14:00:38 +0000

The post How To Generate B2B Leads Using Facebook In 2025 first appeared on Foundation Marketing.

19 Instagram Post Ideas For B2B Brands In 2025

Ross Simmonds — Sun, 01 Jan 2023 14:00:20 +0000

The post 19 Instagram Post Ideas For B2B Brands In 2025 first appeared on Foundation Marketing.

Why TikTok Has Become a Marketer’s Dream Platform

Taylor Perry — Tue, 01 Nov 2022 21:00:18 +0000

If you’re looking to take your marketing strategy to the next level, TikTok is the platform your brand needs to consider. Social media is an integral part of most marketing strategies today. That said, it can be challenging for marketers to keep up with which social media platforms are the most relevant. One social media […]

The post Why TikTok Has Become a Marketer’s Dream Platform first appeared on Foundation Marketing.

How Hopin Is Seizing Market Share Through Thought Leadership

Foundation Team — Thu, 20 Oct 2022 20:35:36 +0000

The global pandemic forced more than a few companies to pivot. With lockdowns in effect and customer behavior altered to unprecedented levels, it quickly became an adapt-or-perish scenario. So bakeries began selling home-baking kits, breweries churned out batches of hand sanitizer, and restaurant reservation platforms nudged into the grocery delivery space. Hopin, which bills itself […]

The post How Hopin Is Seizing Market Share Through Thought Leadership first appeared on Foundation Marketing.

Calendly—The Viral Freemium Product with a $3B Valuation

Ethan Crump — Thu, 15 Sep 2022 12:00:23 +0000

Have you ever been so sure of a gap in the SaaS market that you were willing to empty all your bank accounts to fund the product yourself? (Me neither.) Thankfully, Tope Awotona was back in 2013. After going through a particularly horrible experience trying to schedule a meeting, he poured all his resources into […]

The post Calendly—The Viral Freemium Product with a $3B Valuation first appeared on Foundation Marketing.

How Monday.com Uses Content Marketing To Drive SEO & Brand Growth

Ethan Crump — Mon, 22 Aug 2022 20:15:02 +0000

In the movie Any Given Sunday, as Al Pacino delivers a rousing speech to his team of underdogs before the biggest football game of their lives, he says the following: “You find out life’s this game of inches — so is football.” What he forgot to mention was this: So is Saas marketing. The commoditization […]

The post How Monday.com Uses Content Marketing To Drive SEO & Brand Growth first appeared on Foundation Marketing.

How Calm Built a $2B Media, Content Marketing, & YouTube SEO Empire

Jessica Tee Orika — Thu, 04 Aug 2022 12:00:14 +0000

Calm is valued at more than $2 billion. The leading meditation app boasts: 120 million downloads More than 8.1 million backlinks Over 207,200 organic visits a month More than $23 million in in-app purchase revenue in 2021 It’s no wonder Calm has attracted sterling 5-star reviews from over 1.5 million users. We took a closer […]

The post How Calm Built a $2B Media, Content Marketing, & YouTube SEO Empire first appeared on Foundation Marketing.

The Canva Backlink Empire: How SEO, Outreach & Content Led To A $6B Valuation

Ross Simmonds — Fri, 24 Jun 2022 08:00:34 +0000

“Empires were not built in a day, nor homes in an hour.” —E. A. Bucchianeri This is a complete breakdown of the Canva marketing strategy that helped the brand grow to a $6 billion valuation, generate 20 million monthly active users, and gain customers across 190 countries—including 85% of all Fortune 500 brands. Like a […]

The post The Canva Backlink Empire: How SEO, Outreach & Content Led To A $6B Valuation first appeared on Foundation Marketing.

How Miro Turned the Whiteboard into a $17.5 Billion Valuation

Ethan Crump — Thu, 23 Jun 2022 12:00:01 +0000

A picture is worth a thousand words and, as of January 2022, a whiteboard is worth $17.5 billion. Well, one specific online collaborative whiteboard platform to be exact: Miro. Given how many billion-dollar companies and earth-shattering ideas begin as scribbles on a flat surface, it’s no surprise that the collaborative whiteboard market is taking off. […]

The post How Miro Turned the Whiteboard into a $17.5 Billion Valuation first appeared on Foundation Marketing.

NP (Neil Patel) Digital Acquires AnswerThePublic: Why It Matters

Jessica Tee Orika — Thu, 02 Jun 2022 14:42:52 +0000

Since this year, it’s been raining acquisitions in the Martech space. Here are some exciting ones we have seen so far: Similarweb + Rank Ranger LinkedIn Acquired Oribi SEMRush Acquired Backlinko Conductor Acquires ContentKing And let’s not forget Hubspot acquired The Hustle sometime last year. However, none of these acquisitions shook the SEO community as […]

The post NP (Neil Patel) Digital Acquires AnswerThePublic: Why It Matters first appeared on Foundation Marketing.

Divide and Conquer: HashiCorp’s Multi-Product Strategy for Taking Over a $630-Billion Industry

Ethan Crump — Thu, 19 May 2022 12:00:17 +0000

The cloud computing market is projected to hit a $1.5-trillion valuation by 2030. Naturally, the heavyweights like AWS, Microsoft Azure, and Google Cloud make up a large chunk of that sum, but there are plenty of lean startups and SMEs looking to eat up market share by leveraging product-led growth. And for good reason. “Cloud […]

The post Divide and Conquer: HashiCorp’s Multi-Product Strategy for Taking Over a $630-Billion Industry first appeared on Foundation Marketing.

How Investing in Content Led to Career Karma’s $40M Valuation

Precious Oboidhe — Thu, 12 May 2022 12:00:29 +0000

“If you want to become a billionaire, help a billion people.” Those were the words of Peter H. Diamandis in 2014. Tech enthusiasts like Ruben Harris, the CEO of Career Karma, heard it and ran with it. Little did Ruben know that by helping people through his company, he’d build an ed-tech platform valued at […]

The post How Investing in Content Led to Career Karma’s $40M Valuation first appeared on Foundation Marketing.

David vs Goliaths: How MongoDB is Winning Against Massive Cloud Competitors

Ethan Crump — Thu, 05 May 2022 12:00:51 +0000

Pop Quiz: Which B2B SaaS company is a crucial operational component for massive players like Morgan Stanley, Barclays, Cisco, IBM, and tens of thousands of others? If you’re like me, there’s a short list of names that immediately come to mind: Amazon Web Services (AWS), Google, and Microsoft. While these titans are unquestionably critical to […]

The post David vs Goliaths: How MongoDB is Winning Against Massive Cloud Competitors first appeared on Foundation Marketing.