SEO | Foundation Marketing

What Is Generative AI SEO and How Does Gen AI Affect SEO Long Term?

Ross Simmonds — Sat, 20 Jul 2024 02:10:50 +0000

Generative AI and Search Engine Optimization (SEO) have intertwined, reshaping content creation and optimization. This convergence is set up to create a revolution in how businesses and marketers shape their online identity, interact with audiences, and ascend the search engine results pages (SERPs). Furthermore, it’s going to change the way consumers navigate the internet to […]

The post What Is Generative AI SEO and How Does Gen AI Affect SEO Long Term? first appeared on Foundation Marketing.

How Contentsquare Raised Organic Traffic 400% in 9 Months

Chris Meabe — Thu, 20 Jun 2024 21:18:11 +0000

More isn’t always better, and Contentsquare knows why. Sure, you shouldn’t be surprised that a unicorn tech company with “content” in the name has a great content strategy. But it turns out that their winning strategy doesn’t actually require you to be worth billions or on the cutting edge of CX technology. Instead, it just […]

The post How Contentsquare Raised Organic Traffic 400% in 9 Months first appeared on Foundation Marketing.

How Arctic Wolf Leads the MDR Pack

Ethan Crump — Fri, 14 Jun 2024 01:30:37 +0000

We hear it all the time — cyber attacks and major IT breaches are on the rise. Unfortunately, the number of IT professionals employed by large organizations to prevent and manage these events seems to be trending in the opposite direction. That’s why managed security services, which essentially outsource this aspect of enterprise IT teams, […]

The post How Arctic Wolf Leads the MDR Pack first appeared on Foundation Marketing.

How Pipedrive Uses Comparison Pages to Close High-Intent Prospects

Precious Oboidhe — Sun, 09 Jun 2024 09:00:42 +0000

The SaaS industry is fiercely competitive today. Ten years ago, customers leaned on a small pool of about 350 martech tools to solve their challenges. Today, 350 martech tools have ballooned to almost 10,000 in 2022. This steep rise means customers can now access better tools for their tech stack. So how do you position […]

The post How Pipedrive Uses Comparison Pages to Close High-Intent Prospects first appeared on Foundation Marketing.

How Rippling Boosted Their Blog Traffic By 10x in One Year

Chris Meabe — Tue, 04 Jun 2024 14:10:18 +0000

In April 2023, Rippling was getting an average of 2,380 monthly visitors to its blog. By April 2024, that number had risen to almost 30,000. They did this with a serious investment in hundreds of blog posts and a focus on geo-specific keywords. We’ll break down what that means, how they did it, and what […]

The post How Rippling Boosted Their Blog Traffic By 10x in One Year first appeared on Foundation Marketing.

How Yotpo Turned Customers into Backlinks | Vol 156

Chris Meabe — Thu, 05 Oct 2023 18:00:02 +0000

Welcome to Volume 156 👋 It’s October already, so let’s get a little cozy with some cider and read the news. In this week’s newsletter, we cover: ✍🏽 How Yotpo Used Its Customers to Build Backlinks 👀 What’s the Latest in B2B SaaS This Week? 🧠 This Week’s Brain Food ➕ The Best Content Across […]

The post How Yotpo Turned Customers into Backlinks | Vol 156 first appeared on Foundation Marketing.

How Yotpo Made Every Customer a Backlink

Chris Meabe — Fri, 29 Sep 2023 18:00:04 +0000

In the fiercely competitive ecommerce landscape, Yotpo has distinguished itself through a robust content strategy grounded in social proof and a clear value proposition. Leveraging customer testimonials and a well-defined value proposition, Yotpo has crafted a unique niche in the market. Its strategy extends beyond content, delving deep into SEO optimization, including a masterful approach […]

The post How Yotpo Made Every Customer a Backlink first appeared on Foundation Marketing.

How Deel’s Footprint Exploded in One Year of Great Content | Vol 155

Ethan Crump — Thu, 28 Sep 2023 18:00:57 +0000

Welcome to Volume 155 👋 Happy Thursday! In this week’s newsletter, we cover: 🤝 How Deel’s Footprint Exploded in One Year of Great Content ↗️ 3 GTM Experts on How to Generate More Top-of-Funnel Leads 👀 What’s the Latest in B2B SaaS This Week? 🧠 This Week’s Brain Food ➕ The Best Content Across the […]

The post How Deel’s Footprint Exploded in One Year of Great Content | Vol 155 first appeared on Foundation Marketing.

How Deel’s Footprint Exploded in One Year of Great Content

Chris Meabe — Fri, 22 Sep 2023 18:00:08 +0000

How Deel’s Footprint Exploded in One Year of Great Content Deel’s online presence exploded in just one year. Actually, I lied. It only took nine months. The company did this with a blend of content types and strategies we’ve already covered in this blog. What makes it exceptional is the carefully crafted combination. Deel conducted […]

The post How Deel’s Footprint Exploded in One Year of Great Content first appeared on Foundation Marketing.

How SafetyCulture Uses Templates & Checklists To Drive Organic Growth | Vol 153

Chris Meabe — Thu, 14 Sep 2023 21:00:16 +0000

Welcome to Volume 153 👋 The air’s cooling down, but we’re just getting warmed up! In this week’s newsletter, we cover: ✍🏽 How SafetyCulture Uses Templates & Checklists To Drive Organic Growth 👀 What’s the Latest in B2B SaaS This Week? 🧠 This Week’s Brain Food ➕ The Best Content Across the Web Let’s dig […]

The post How SafetyCulture Uses Templates & Checklists To Drive Organic Growth | Vol 153 first appeared on Foundation Marketing.

How SafetyCulture Uses Templates & Checklists To Drive Organic Growth

Chris Meabe — Fri, 08 Sep 2023 21:00:58 +0000

When surgeons, pilots, and engineers clock into their jobs, they can’t afford to make mistakes. Mere millimeters can be the difference between success and disaster, so they use carefully constructed processes to ensure they don’t let any errors slip. One of the most important tools they use is the simple checklist. But the magic of […]

The post How SafetyCulture Uses Templates & Checklists To Drive Organic Growth first appeared on Foundation Marketing.

Airwallex: Jack Zhang’s $5.5 billion accident | Vol 152

Chris Meabe — Thu, 07 Sep 2023 21:00:12 +0000

Welcome to Volume 152 👋 Is it September already?! In this week’s newsletter, we cover: ✍🏽 How Airwallex Spreads Its $5.5-Billion Product Across the Globe 👀 What’s the Latest in B2B SaaS This Week? 🧠 This Week’s Brain Food ➕ The Best Content Across the Web Let’s dig in! SAAS CASE STUDY How Airwallex Spreads […]

The post Airwallex: Jack Zhang’s $5.5 billion accident | Vol 152 first appeared on Foundation Marketing.

Airwallex Rides International SEO Strategy to $5.5B Valuation

Ethan Crump — Fri, 01 Sep 2023 21:00:36 +0000

How Airwallex Spreads Its $5.5-Billion Product Across the Globe With International SEO and Content Distribution I’ll scream this one from the mountain tops: The best product ideas — whether for home appliances or enterprise tech — come from founders and entrepreneurs who stumble across a need in their lived experience. Yet another instance occurred in […]

The post Airwallex Rides International SEO Strategy to $5.5B Valuation first appeared on Foundation Marketing.

6Sense Blazes a New Trail in ABM With Thought Leadership

Ethan Crump — Fri, 25 Aug 2023 21:00:34 +0000

Buyers now expect sellers to know everything about them before they purchase a product. Maybe not consciously, but certainly in preferences for curated, personalized content. Account-based marketing (ABM) platforms and audience intelligence tools have emerged to fill that gap in the market, providing enterprise revenue teams with the information they need to create that predictable […]

The post 6Sense Blazes a New Trail in ABM With Thought Leadership first appeared on Foundation Marketing.

How Angi Uses Near Me SEO To Dominate the $506B Home Services Industry

Guest Contributor — Tue, 15 Aug 2023 21:00:04 +0000

How Angi Uses Near Me SEO To Dominate the $506B Home Services Industry A while back, I stumbled upon Chris Tweten’s popular post about how a clinic’s brand named itself “Dentist Near Me” and whether it should be considered black hat SEO. I initially thought that this was a photoshopped image being used to provoke […]

The post How Angi Uses Near Me SEO To Dominate the $506B Home Services Industry first appeared on Foundation Marketing.

How Carta Increased its Organic Traffic by 100% in Just 6 Months

Ethan Crump — Fri, 14 Jul 2023 21:00:19 +0000

For over a decade, private stock market investments have appreciated at an average of about 5% each year, consistently beating out their public counterparts. But there’s another type of investment that blows them both out of the water — keyword investment. At first glance, it seems like the fields of Search Engine Optimization and Private […]

The post How Carta Increased its Organic Traffic by 100% in Just 6 Months first appeared on Foundation Marketing.

How Two Top AI Writing Assistants Grew Their User Bases in Less Than 10 Years

Jessica Tee Orika — Fri, 30 Jun 2023 20:00:22 +0000

There are more than 200 AI writing assistants listed on G2, most of which you are probably unfamiliar with. Until 2020, many AI writing assistants were struggling to gain traction because the industry only had a niche following that the time. But things are very different now. Today, two companies in particular — Grammarly and […]

The post How Two Top AI Writing Assistants Grew Their User Bases in Less Than 10 Years first appeared on Foundation Marketing.

Modern Treasury’s Simple Approach to Mapping the Instant Payments Niche

Ethan Crump — Fri, 23 Jun 2023 21:00:44 +0000

Typically, it’s the tech segments positioned in the flow of capital, whether from customers, investors, or venture capitalists, that see the most innovation. In my mind, it’s a simple equation: more money = more development. That’s why I was shocked to see that the SaaS segment most directly tied to money, FinTech, is still lagging […]

The post Modern Treasury’s Simple Approach to Mapping the Instant Payments Niche first appeared on Foundation Marketing.

DocuSign vs PandaDoc: How both tools became e-signature leaders

Jessica Tee Orika — Sat, 17 Jun 2023 04:04:22 +0000

If you’ve ever used e-signature software, you know how much of a game-changer it can be, especially if you work remotely or have clients all over the world. Electronic signature tools make signing digital contracts a breeze — you can conveniently sign documents from anywhere, saving time and allowing you to jump right into project […]

The post DocuSign vs PandaDoc: How both tools became e-signature leaders first appeared on Foundation Marketing.

How Buffer Acquired Over 10M Backlinks From High Authority Sites

Jessica Tee Orika — Fri, 19 May 2023 20:47:42 +0000

Last week, I stumbled upon something intriguing about the Buffer blog. I found out that Buffer has an impressive number of backlinks—over 10,000,000. These backlinks come from highly authoritative websites like Shopify, Calendly, Weebly, and even the New York Times. Initially, I assumed these backlinks were a result of product mentions, but after some more […]

The post How Buffer Acquired Over 10M Backlinks From High Authority Sites first appeared on Foundation Marketing.