Organic Growth | Foundation Marketing

How Contentsquare Raised Organic Traffic 400% in 9 Months

Chris Meabe — Thu, 20 Jun 2024 21:18:11 +0000

More isn’t always better, and Contentsquare knows why. Sure, you shouldn’t be surprised that a unicorn tech company with “content” in the name has a great content strategy. But it turns out that their winning strategy doesn’t actually require you to be worth billions or on the cutting edge of CX technology. Instead, it just […]

The post How Contentsquare Raised Organic Traffic 400% in 9 Months first appeared on Foundation Marketing.

How Arctic Wolf Leads the MDR Pack

Ethan Crump — Fri, 14 Jun 2024 01:30:37 +0000

We hear it all the time — cyber attacks and major IT breaches are on the rise. Unfortunately, the number of IT professionals employed by large organizations to prevent and manage these events seems to be trending in the opposite direction. That’s why managed security services, which essentially outsource this aspect of enterprise IT teams, […]

The post How Arctic Wolf Leads the MDR Pack first appeared on Foundation Marketing.

How Rippling Boosted Their Blog Traffic By 10x in One Year

Chris Meabe — Tue, 04 Jun 2024 14:10:18 +0000

In April 2023, Rippling was getting an average of 2,380 monthly visitors to its blog. By April 2024, that number had risen to almost 30,000. They did this with a serious investment in hundreds of blog posts and a focus on geo-specific keywords. We’ll break down what that means, how they did it, and what […]

The post How Rippling Boosted Their Blog Traffic By 10x in One Year first appeared on Foundation Marketing.

72% Increase in 6 Months — Wiz’s Winning Content Investment

Ethan Crump — Thu, 23 May 2024 22:15:56 +0000

Some SaaS Unicorns are over a decade in the making. They take years of consistent work to reach that billion-dollar valuation. Others, like cybersecurity company Wiz, have a much faster ascent. The cloud-native application protection platform (CNAPP) — which was founded in 2020, by the way — is fresh off a $1-billion Series E led […]

The post 72% Increase in 6 Months — Wiz’s Winning Content Investment first appeared on Foundation Marketing.

How Angi Uses Near Me SEO To Dominate the $506B Home Services Industry

Guest Contributor — Tue, 15 Aug 2023 21:00:04 +0000

How Angi Uses Near Me SEO To Dominate the $506B Home Services Industry A while back, I stumbled upon Chris Tweten’s popular post about how a clinic’s brand named itself “Dentist Near Me” and whether it should be considered black hat SEO. I initially thought that this was a photoshopped image being used to provoke […]

The post How Angi Uses Near Me SEO To Dominate the $506B Home Services Industry first appeared on Foundation Marketing.

How UiPath Uses One Page To Build Trust With Users and Search Engines

Jessica Tee Orika — Fri, 21 Jul 2023 21:00:47 +0000

Before generative AI, there was robotic process automation (RPA) software. (There still is 😊). While generative AI simulates human-like intelligence to help with creative tasks, RPA automates repetitive, rule-based tasks, such as data entry and migration. Like generative AI, RPA tools help you get more work done quickly and with fewer errors. As of this […]

The post How UiPath Uses One Page To Build Trust With Users and Search Engines first appeared on Foundation Marketing.

How Carta Increased its Organic Traffic by 100% in Just 6 Months | Vol 145

Ethan Crump — Thu, 20 Jul 2023 21:00:28 +0000

Welcome to Volume 145 👋 Happy Thursday! In this week’s newsletter, we cover: 📈 How Carta Increased its Organic Traffic by 100% in Just 6 Months 💸 The a16z Team Takes a Deep Dive Into FinTech Pricing 👀 What’s the Latest in B2B SaaS This Week? 🧠 This Week’s Brain Food ➕ The Best Content […]

The post How Carta Increased its Organic Traffic by 100% in Just 6 Months | Vol 145 first appeared on Foundation Marketing.

How Carta Increased its Organic Traffic by 100% in Just 6 Months

Ethan Crump — Fri, 14 Jul 2023 21:00:19 +0000

For over a decade, private stock market investments have appreciated at an average of about 5% each year, consistently beating out their public counterparts. But there’s another type of investment that blows them both out of the water — keyword investment. At first glance, it seems like the fields of Search Engine Optimization and Private […]

The post How Carta Increased its Organic Traffic by 100% in Just 6 Months first appeared on Foundation Marketing.

How Chase Dimond Built a Social Media Empire Worth Millions

Chris Meabe — Thu, 13 Jul 2023 19:24:57 +0000

Chase Dimond gets it. He’s driven hundreds of millions of dollars for a wide range of brands with his content strategy. But even better, he’s very open about what he does, and how he does it. He’s just giving away marketing advice that’s literally worth millions. Chase is a co-founder of Structured Agency, where he […]

The post How Chase Dimond Built a Social Media Empire Worth Millions first appeared on Foundation Marketing.

How Asana Drives $5M Worth of Traffic Using ToFU Content

Jessica Tee Orika — Fri, 07 Jul 2023 20:00:04 +0000

The marketing funnel is not dead, despite what some experts might say. I know there are people who claim to have found new ways that make the funnel obsolete, but the funnel is still very much alive and well, even for the SaaS industry. Asana’s $5 million SEO moat success is solid proof. The $5 […]

The post How Asana Drives $5M Worth of Traffic Using ToFU Content first appeared on Foundation Marketing.

How Pendo and Walkme became leaders in the digital adoption software industry

Jessica Tee Orika — Fri, 02 Jun 2023 23:59:49 +0000

This isn’t a David and Goliath story; it’s rather a tale of how two digital adoption software companies built trust with users, despite having 80+ competitors. Imagine you have a new app on your phone or computer, but you’re not sure how to use it. A digital adoption platform shows you how to use the […]

The post How Pendo and Walkme became leaders in the digital adoption software industry first appeared on Foundation Marketing.

How Buffer Acquired Over 10M Backlinks From High Authority Sites

Jessica Tee Orika — Fri, 19 May 2023 20:47:42 +0000

Last week, I stumbled upon something intriguing about the Buffer blog. I found out that Buffer has an impressive number of backlinks—over 10,000,000. These backlinks come from highly authoritative websites like Shopify, Calendly, Weebly, and even the New York Times. Initially, I assumed these backlinks were a result of product mentions, but after some more […]

The post How Buffer Acquired Over 10M Backlinks From High Authority Sites first appeared on Foundation Marketing.

Zoho is Leveraging Backlinks to Flank the $66B CRM Market

Ethan Crump — Fri, 12 May 2023 23:21:17 +0000

Flanking is an enduring military tactic, used for millennia by commanders to outmaneuver and overcome much larger opponents. By attacking the enemy from multiple sides, forces have managed to exploit vulnerabilities, divide attention, and ultimately, claim victory. Today, this time-tested strategy is moving from the battlefield to the tech landscape — in particular, the competitive […]

The post Zoho is Leveraging Backlinks to Flank the $66B CRM Market first appeared on Foundation Marketing.

How Dukaan Earned 1M+ Backlinks & Millions of Users in 3 Years

Jessica Tee Orika — Fri, 05 May 2023 23:49:16 +0000

You’ll love this case study if you are looking to increase your domain authority, drive more traffic to your site, and convert visitors to freemium and paying customers. I’ll show you how Dukaan achieved a domain authority score of 77, acquired over 1 million backlinks, converted millions of users, and attracted $17 million in funding, […]

The post How Dukaan Earned 1M+ Backlinks & Millions of Users in 3 Years first appeared on Foundation Marketing.

How Zendesk’s Website Content Strategy Does More with Less

Chris Meabe — Fri, 24 Mar 2023 20:52:12 +0000

Does quality actually matter? In an internet increasingly filled with low-effort content cranked out by underpaid workers misusing AI, it’s easy to get the impression that it doesn’t. But what happens if you do put in the effort? Are there proportionate benefits to writing high-effort, deeply-researched content? Well, let’s put in the effort, do the […]

The post How Zendesk’s Website Content Strategy Does More with Less first appeared on Foundation Marketing.

How BambooHR Created Thought Leadership with Its HR Glossary

Chris Meabe — Fri, 17 Mar 2023 21:20:00 +0000

BambooHR may be one of the biggest names in HR technology, but until recently, it struggled to grow its online traffic. The company was asking itself how to make a leap into the next tier of thought leadership. How do we explode growth to become industry frontrunners? What can we do to build on our […]

The post How BambooHR Created Thought Leadership with Its HR Glossary first appeared on Foundation Marketing.

The Strategy Bankrate Used to Build a $76.3M SEO Moat [Case Study]

Jessica Tee Orika — Fri, 10 Mar 2023 20:48:02 +0000

If you’re curious about Bankrate’s SEO success story, you’re in the right place. I’ll show you the strategy Bankrate used to become one of the most-trusted sources of financial advice for millions of people in the US, Canada, UK, and other parts of the world. But first, let’s take a trip down memory lane. Red […]

The post The Strategy Bankrate Used to Build a $76.3M SEO Moat [Case Study] first appeared on Foundation Marketing.

Steal WebMD’s EAT SEO Playbook Worth $128M

Jessica Tee Orika — Tue, 29 Nov 2022 21:00:57 +0000

How WebMD Built a $128M Moat Using E-E-A-T SEO Google looks out for its users, no doubt. (And itself, of course. Who wouldn’t look out for themselves? 😉) You can tell from past and present product updates, including its latest helpful content update, that satisfying search intent is Google’s priority. For example, Google rolled out […]

The post Steal WebMD’s EAT SEO Playbook Worth $128M first appeared on Foundation Marketing.

How Hopin Is Seizing Market Share Through Thought Leadership

Foundation Team — Thu, 20 Oct 2022 20:35:36 +0000

The global pandemic forced more than a few companies to pivot. With lockdowns in effect and customer behavior altered to unprecedented levels, it quickly became an adapt-or-perish scenario. So bakeries began selling home-baking kits, breweries churned out batches of hand sanitizer, and restaurant reservation platforms nudged into the grocery delivery space. Hopin, which bills itself […]

The post How Hopin Is Seizing Market Share Through Thought Leadership first appeared on Foundation Marketing.

How Monday.com Uses Content Marketing To Drive SEO & Brand Growth

Ethan Crump — Mon, 22 Aug 2022 20:15:02 +0000

In the movie Any Given Sunday, as Al Pacino delivers a rousing speech to his team of underdogs before the biggest football game of their lives, he says the following: “You find out life’s this game of inches — so is football.” What he forgot to mention was this: So is Saas marketing. The commoditization […]

The post How Monday.com Uses Content Marketing To Drive SEO & Brand Growth first appeared on Foundation Marketing.