Content-driven Growth | Foundation Marketing

How Pipedrive Uses Comparison Pages to Close High-Intent Prospects

Precious Oboidhe — Sun, 09 Jun 2024 09:00:42 +0000

The SaaS industry is fiercely competitive today. Ten years ago, customers leaned on a small pool of about 350 martech tools to solve their challenges. Today, 350 martech tools have ballooned to almost 10,000 in 2022. This steep rise means customers can now access better tools for their tech stack. So how do you position […]

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How Rippling Boosted Their Blog Traffic By 10x in One Year

Chris Meabe — Tue, 04 Jun 2024 14:10:18 +0000

In April 2023, Rippling was getting an average of 2,380 monthly visitors to its blog. By April 2024, that number had risen to almost 30,000. They did this with a serious investment in hundreds of blog posts and a focus on geo-specific keywords. We’ll break down what that means, how they did it, and what […]

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72% Increase in 6 Months — Wiz’s Winning Content Investment

Ethan Crump — Thu, 23 May 2024 22:15:56 +0000

Some SaaS Unicorns are over a decade in the making. They take years of consistent work to reach that billion-dollar valuation. Others, like cybersecurity company Wiz, have a much faster ascent. The cloud-native application protection platform (CNAPP) — which was founded in 2020, by the way — is fresh off a $1-billion Series E led […]

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SaaS On TikTok: How CreatorKit Is Crushing the TikTok Game

Chris Meabe — Tue, 30 Jan 2024 18:00:00 +0000

With nearly twice as many users on TikTok compared to X/Twitter, SaaS companies wanting to expand brand awareness can’t afford to ignore this vast and growing user base. Yet three of the 10 largest SaaS companies in the world don’t even have TikTok accounts, three more have a meager 5,000 followers, and only two have […]

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How Angi Uses Near Me SEO To Dominate the $506B Home Services Industry

Guest Contributor — Tue, 15 Aug 2023 21:00:04 +0000

How Angi Uses Near Me SEO To Dominate the $506B Home Services Industry A while back, I stumbled upon Chris Tweten’s popular post about how a clinic’s brand named itself “Dentist Near Me” and whether it should be considered black hat SEO. I initially thought that this was a photoshopped image being used to provoke […]

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How Carta Increased its Organic Traffic by 100% in Just 6 Months | Vol 145

Ethan Crump — Thu, 20 Jul 2023 21:00:28 +0000

Welcome to Volume 145 👋 Happy Thursday! In this week’s newsletter, we cover: 📈 How Carta Increased its Organic Traffic by 100% in Just 6 Months 💸 The a16z Team Takes a Deep Dive Into FinTech Pricing 👀 What’s the Latest in B2B SaaS This Week? 🧠 This Week’s Brain Food ➕ The Best Content […]

The post How Carta Increased its Organic Traffic by 100% in Just 6 Months | Vol 145 first appeared on Foundation Marketing.

How Two Top AI Writing Assistants Grew Their User Bases in Less Than 10 Years

Jessica Tee Orika — Fri, 30 Jun 2023 20:00:22 +0000

There are more than 200 AI writing assistants listed on G2, most of which you are probably unfamiliar with. Until 2020, many AI writing assistants were struggling to gain traction because the industry only had a niche following that the time. But things are very different now. Today, two companies in particular — Grammarly and […]

The post How Two Top AI Writing Assistants Grew Their User Bases in Less Than 10 Years first appeared on Foundation Marketing.

Modern Treasury’s Simple Approach to Mapping the Instant Payments Niche

Ethan Crump — Fri, 23 Jun 2023 21:00:44 +0000

Typically, it’s the tech segments positioned in the flow of capital, whether from customers, investors, or venture capitalists, that see the most innovation. In my mind, it’s a simple equation: more money = more development. That’s why I was shocked to see that the SaaS segment most directly tied to money, FinTech, is still lagging […]

The post Modern Treasury’s Simple Approach to Mapping the Instant Payments Niche first appeared on Foundation Marketing.

DocuSign vs PandaDoc: How both tools became e-signature leaders

Jessica Tee Orika — Sat, 17 Jun 2023 04:04:22 +0000

If you’ve ever used e-signature software, you know how much of a game-changer it can be, especially if you work remotely or have clients all over the world. Electronic signature tools make signing digital contracts a breeze — you can conveniently sign documents from anywhere, saving time and allowing you to jump right into project […]

The post DocuSign vs PandaDoc: How both tools became e-signature leaders first appeared on Foundation Marketing.

Chili Piper Uses Podcasts and The Juice to Close in on Calendly

Ethan Crump — Fri, 26 May 2023 23:39:35 +0000

It’s always fascinating to see how two top competitors in the same SaaS niche approach the market. Do they try to slug it out in the same spaces, fighting to gain an inch in the Google SERPs or a specific social media channel like LinkedIn? Or does one cut its loses in one space to […]

The post Chili Piper Uses Podcasts and The Juice to Close in on Calendly first appeared on Foundation Marketing.

How DocuSign Used Product Differentiation to Hit a $10B+ Valuation

Jessica Tee Orika — Fri, 21 Apr 2023 14:35:25 +0000

$3.2 billion. That’s the current value of the electronic signature industry. However, that’s nothing compared to what’s coming over the next seven years. Experts say this value will soar 15 times higher, reaching a whopping $48+ billion by 2030. That’s quite the projection! Of course, as more businesses sign important documents digitally, brands in this […]

The post How DocuSign Used Product Differentiation to Hit a $10B+ Valuation first appeared on Foundation Marketing.

Steal Confluent’s $6.5B+ Technical Content Marketing Playbook

Jessica Tee Orika — Fri, 14 Apr 2023 21:52:53 +0000

Marketing to tech professionals is no easy task. That’s because they are a savvy audience with deep technical expertise and little time to evaluate many products. So if your product doesn’t have a fast time to value or can’t integrate well with their existing workflows, you risk losing out to your competitors. That’s why you […]

The post Steal Confluent’s $6.5B+ Technical Content Marketing Playbook first appeared on Foundation Marketing.

How Linktree Became Worth $1.3B [A Product-led Marketing Case Study]

Jessica Tee Orika — Fri, 31 Mar 2023 21:21:09 +0000

30 million+. Linktree had this many users as of March 2022, with nearly 40,000 signups per day. But that’s just scratching the surface. The freemium link-in-bio app has a $1.3 billion valuation and received numerous industry recognition. It was named one of Fast Company’s top ten most innovative companies of 2020 and featured on CNBC’s […]

The post How Linktree Became Worth $1.3B [A Product-led Marketing Case Study] first appeared on Foundation Marketing.

How Zendesk’s Website Content Strategy Does More with Less

Chris Meabe — Fri, 24 Mar 2023 20:52:12 +0000

Does quality actually matter? In an internet increasingly filled with low-effort content cranked out by underpaid workers misusing AI, it’s easy to get the impression that it doesn’t. But what happens if you do put in the effort? Are there proportionate benefits to writing high-effort, deeply-researched content? Well, let’s put in the effort, do the […]

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How BambooHR Created Thought Leadership with Its HR Glossary

Chris Meabe — Fri, 17 Mar 2023 21:20:00 +0000

BambooHR may be one of the biggest names in HR technology, but until recently, it struggled to grow its online traffic. The company was asking itself how to make a leap into the next tier of thought leadership. How do we explode growth to become industry frontrunners? What can we do to build on our […]

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Glassdoor’s Game Changing Methodology for Creating Share-Worthy Content in 2025

Ross Simmonds — Sun, 01 Jan 2023 19:35:37 +0000

Last week I wrote about how Glassdoor leveraged backlinks to unlock a great content moat. Some people reached out asking me for examples of how data driven content can drive backlinks so I dug a bit deeper into Glassdoor’s archives to better understand what content helped put them on the map and how this content supported their […]

The post Glassdoor’s Game Changing Methodology for Creating Share-Worthy Content in 2025 first appeared on Foundation Marketing.

Steal WebMD’s EAT SEO Playbook Worth $128M

Jessica Tee Orika — Tue, 29 Nov 2022 21:00:57 +0000

How WebMD Built a $128M Moat Using E-E-A-T SEO Google looks out for its users, no doubt. (And itself, of course. Who wouldn’t look out for themselves? 😉) You can tell from past and present product updates, including its latest helpful content update, that satisfying search intent is Google’s priority. For example, Google rolled out […]

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How Hopin Is Seizing Market Share Through Thought Leadership

Foundation Team — Thu, 20 Oct 2022 20:35:36 +0000

The global pandemic forced more than a few companies to pivot. With lockdowns in effect and customer behavior altered to unprecedented levels, it quickly became an adapt-or-perish scenario. So bakeries began selling home-baking kits, breweries churned out batches of hand sanitizer, and restaurant reservation platforms nudged into the grocery delivery space. Hopin, which bills itself […]

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How Monday.com Uses Content Marketing To Drive SEO & Brand Growth

Ethan Crump — Mon, 22 Aug 2022 20:15:02 +0000

In the movie Any Given Sunday, as Al Pacino delivers a rousing speech to his team of underdogs before the biggest football game of their lives, he says the following: “You find out life’s this game of inches — so is football.” What he forgot to mention was this: So is Saas marketing. The commoditization […]

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How Calm Built a $2B Media, Content Marketing, & YouTube SEO Empire

Jessica Tee Orika — Thu, 04 Aug 2022 12:00:14 +0000

Calm is valued at more than $2 billion. The leading meditation app boasts: 120 million downloads More than 8.1 million backlinks Over 207,200 organic visits a month More than $23 million in in-app purchase revenue in 2021 It’s no wonder Calm has attracted sterling 5-star reviews from over 1.5 million users. We took a closer […]

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