Content Marketing | Foundation Marketing

4 Content Marketing Tips To Use When Marketing On Reddit

Ross Simmonds — Tue, 10 Sep 2024 09:38:36 +0000

The post 4 Content Marketing Tips To Use When Marketing On Reddit first appeared on Foundation Marketing.

How Pipedrive Uses Comparison Pages to Close High-Intent Prospects

Precious Oboidhe — Sun, 09 Jun 2024 09:00:42 +0000

The SaaS industry is fiercely competitive today. Ten years ago, customers leaned on a small pool of about 350 martech tools to solve their challenges. Today, 350 martech tools have ballooned to almost 10,000 in 2022. This steep rise means customers can now access better tools for their tech stack. So how do you position […]

The post How Pipedrive Uses Comparison Pages to Close High-Intent Prospects first appeared on Foundation Marketing.

How Rippling Boosted Their Blog Traffic By 10x in One Year

Chris Meabe — Tue, 04 Jun 2024 14:10:18 +0000

In April 2023, Rippling was getting an average of 2,380 monthly visitors to its blog. By April 2024, that number had risen to almost 30,000. They did this with a serious investment in hundreds of blog posts and a focus on geo-specific keywords. We’ll break down what that means, how they did it, and what […]

The post How Rippling Boosted Their Blog Traffic By 10x in One Year first appeared on Foundation Marketing.

72% Increase in 6 Months — Wiz’s Winning Content Investment

Ethan Crump — Thu, 23 May 2024 22:15:56 +0000

Some SaaS Unicorns are over a decade in the making. They take years of consistent work to reach that billion-dollar valuation. Others, like cybersecurity company Wiz, have a much faster ascent. The cloud-native application protection platform (CNAPP) — which was founded in 2020, by the way — is fresh off a $1-billion Series E led […]

The post 72% Increase in 6 Months — Wiz’s Winning Content Investment first appeared on Foundation Marketing.

The Strategy Behind Stripe’s Million Dollar Page | Vol 181

Ethan Crump — Wed, 27 Mar 2024 18:00:25 +0000

Welcome to Volume 181 👋 Happy Thursday! In this week’s newsletter, we cover: 📈 Stripe’s Million Dollar Page: Why Some Content Is Worth $$$ 👀 What’s the Latest in B2B SaaS This Week? 🧠 This Week’s Brain Food ➕ The Best Content across the Web Let’s get into it. 🚨 New Podcast Alert: Ross Simmonds […]

The post The Strategy Behind Stripe’s Million Dollar Page | Vol 181 first appeared on Foundation Marketing.

SaaS On TikTok: How CreatorKit Is Crushing the TikTok Game

Chris Meabe — Tue, 30 Jan 2024 18:00:00 +0000

With nearly twice as many users on TikTok compared to X/Twitter, SaaS companies wanting to expand brand awareness can’t afford to ignore this vast and growing user base. Yet three of the 10 largest SaaS companies in the world don’t even have TikTok accounts, three more have a meager 5,000 followers, and only two have […]

The post SaaS On TikTok: How CreatorKit Is Crushing the TikTok Game first appeared on Foundation Marketing.

LaunchDarkly Steals the Limelight with Brand and Content Excellence | Vol 157

Ethan Crump — Thu, 12 Oct 2023 18:00:35 +0000

Welcome to Volume 157 👋 Happy Thursday! In this week’s newsletter, we cover: 🚀 LaunchDarkly Steals the Limelight with Brand and Content Excellence 📈 Scaling Beyond Founder-Led Sales to Reach that Series B — SaaStr 👀 What’s the Latest in B2B SaaS This Week? 🧠 This Week’s Brain Food ➕ The Best Content Across the […]

The post LaunchDarkly Steals the Limelight with Brand and Content Excellence | Vol 157 first appeared on Foundation Marketing.

LaunchDarkly Steals the Limelight with Brand and Content Excellence

Ethan Crump — Fri, 06 Oct 2023 18:00:35 +0000

LaunchDarkly perfectly encapsulates the essence of its brand and software service in its introductory YouTube video: “Physics tells us that in order to stay in orbit, an object must go fast enough to keep from falling into the object it’s orbiting. Developing software is the same way; go too slow, and you’ll either go nowhere, […]

The post LaunchDarkly Steals the Limelight with Brand and Content Excellence first appeared on Foundation Marketing.

How Yotpo Turned Customers into Backlinks | Vol 156

Chris Meabe — Thu, 05 Oct 2023 18:00:02 +0000

Welcome to Volume 156 👋 It’s October already, so let’s get a little cozy with some cider and read the news. In this week’s newsletter, we cover: ✍🏽 How Yotpo Used Its Customers to Build Backlinks 👀 What’s the Latest in B2B SaaS This Week? 🧠 This Week’s Brain Food ➕ The Best Content Across […]

The post How Yotpo Turned Customers into Backlinks | Vol 156 first appeared on Foundation Marketing.

How Deel’s Footprint Exploded in One Year of Great Content | Vol 155

Ethan Crump — Thu, 28 Sep 2023 18:00:57 +0000

Welcome to Volume 155 👋 Happy Thursday! In this week’s newsletter, we cover: 🤝 How Deel’s Footprint Exploded in One Year of Great Content ↗️ 3 GTM Experts on How to Generate More Top-of-Funnel Leads 👀 What’s the Latest in B2B SaaS This Week? 🧠 This Week’s Brain Food ➕ The Best Content Across the […]

The post How Deel’s Footprint Exploded in One Year of Great Content | Vol 155 first appeared on Foundation Marketing.

How Deel’s Footprint Exploded in One Year of Great Content

Chris Meabe — Fri, 22 Sep 2023 18:00:08 +0000

How Deel’s Footprint Exploded in One Year of Great Content Deel’s online presence exploded in just one year. Actually, I lied. It only took nine months. The company did this with a blend of content types and strategies we’ve already covered in this blog. What makes it exceptional is the carefully crafted combination. Deel conducted […]

The post How Deel’s Footprint Exploded in One Year of Great Content first appeared on Foundation Marketing.

How SafetyCulture Uses Templates & Checklists To Drive Organic Growth | Vol 153

Chris Meabe — Thu, 14 Sep 2023 21:00:16 +0000

Welcome to Volume 153 👋 The air’s cooling down, but we’re just getting warmed up! In this week’s newsletter, we cover: ✍🏽 How SafetyCulture Uses Templates & Checklists To Drive Organic Growth 👀 What’s the Latest in B2B SaaS This Week? 🧠 This Week’s Brain Food ➕ The Best Content Across the Web Let’s dig […]

The post How SafetyCulture Uses Templates & Checklists To Drive Organic Growth | Vol 153 first appeared on Foundation Marketing.

How SafetyCulture Uses Templates & Checklists To Drive Organic Growth

Chris Meabe — Fri, 08 Sep 2023 21:00:58 +0000

When surgeons, pilots, and engineers clock into their jobs, they can’t afford to make mistakes. Mere millimeters can be the difference between success and disaster, so they use carefully constructed processes to ensure they don’t let any errors slip. One of the most important tools they use is the simple checklist. But the magic of […]

The post How SafetyCulture Uses Templates & Checklists To Drive Organic Growth first appeared on Foundation Marketing.

Airwallex: Jack Zhang’s $5.5 billion accident | Vol 152

Chris Meabe — Thu, 07 Sep 2023 21:00:12 +0000

Welcome to Volume 152 👋 Is it September already?! In this week’s newsletter, we cover: ✍🏽 How Airwallex Spreads Its $5.5-Billion Product Across the Globe 👀 What’s the Latest in B2B SaaS This Week? 🧠 This Week’s Brain Food ➕ The Best Content Across the Web Let’s dig in! SAAS CASE STUDY How Airwallex Spreads […]

The post Airwallex: Jack Zhang’s $5.5 billion accident | Vol 152 first appeared on Foundation Marketing.

6Sense Blazes a New Trail in ABM With Thought Leadership

Ethan Crump — Fri, 25 Aug 2023 21:00:34 +0000

Buyers now expect sellers to know everything about them before they purchase a product. Maybe not consciously, but certainly in preferences for curated, personalized content. Account-based marketing (ABM) platforms and audience intelligence tools have emerged to fill that gap in the market, providing enterprise revenue teams with the information they need to create that predictable […]

The post 6Sense Blazes a New Trail in ABM With Thought Leadership first appeared on Foundation Marketing.

How Angi Uses Near Me SEO To Dominate the $506B Home Services Industry

Guest Contributor — Tue, 15 Aug 2023 21:00:04 +0000

How Angi Uses Near Me SEO To Dominate the $506B Home Services Industry A while back, I stumbled upon Chris Tweten’s popular post about how a clinic’s brand named itself “Dentist Near Me” and whether it should be considered black hat SEO. I initially thought that this was a photoshopped image being used to provoke […]

The post How Angi Uses Near Me SEO To Dominate the $506B Home Services Industry first appeared on Foundation Marketing.

How UiPath Uses One Page To Build Trust With Users and Search Engines

Jessica Tee Orika — Fri, 21 Jul 2023 21:00:47 +0000

Before generative AI, there was robotic process automation (RPA) software. (There still is 😊). While generative AI simulates human-like intelligence to help with creative tasks, RPA automates repetitive, rule-based tasks, such as data entry and migration. Like generative AI, RPA tools help you get more work done quickly and with fewer errors. As of this […]

The post How UiPath Uses One Page To Build Trust With Users and Search Engines first appeared on Foundation Marketing.

How Carta Increased its Organic Traffic by 100% in Just 6 Months

Ethan Crump — Fri, 14 Jul 2023 21:00:19 +0000

For over a decade, private stock market investments have appreciated at an average of about 5% each year, consistently beating out their public counterparts. But there’s another type of investment that blows them both out of the water — keyword investment. At first glance, it seems like the fields of Search Engine Optimization and Private […]

The post How Carta Increased its Organic Traffic by 100% in Just 6 Months first appeared on Foundation Marketing.

How Chase Dimond Built a Social Media Empire Worth Millions

Chris Meabe — Thu, 13 Jul 2023 19:24:57 +0000

Chase Dimond gets it. He’s driven hundreds of millions of dollars for a wide range of brands with his content strategy. But even better, he’s very open about what he does, and how he does it. He’s just giving away marketing advice that’s literally worth millions. Chase is a co-founder of Structured Agency, where he […]

The post How Chase Dimond Built a Social Media Empire Worth Millions first appeared on Foundation Marketing.

How Asana Drives $5M Worth of Traffic Using ToFU Content

Jessica Tee Orika — Fri, 07 Jul 2023 20:00:04 +0000

The marketing funnel is not dead, despite what some experts might say. I know there are people who claim to have found new ways that make the funnel obsolete, but the funnel is still very much alive and well, even for the SaaS industry. Asana’s $5 million SEO moat success is solid proof. The $5 […]

The post How Asana Drives $5M Worth of Traffic Using ToFU Content first appeared on Foundation Marketing.