1001-5000 | Foundation Marketing

How Contentsquare Raised Organic Traffic 400% in 9 Months

Chris Meabe — Thu, 20 Jun 2024 21:18:11 +0000

More isn’t always better, and Contentsquare knows why. Sure, you shouldn’t be surprised that a unicorn tech company with “content” in the name has a great content strategy. But it turns out that their winning strategy doesn’t actually require you to be worth billions or on the cutting edge of CX technology. Instead, it just […]

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How Arctic Wolf Leads the MDR Pack

Ethan Crump — Fri, 14 Jun 2024 01:30:37 +0000

We hear it all the time — cyber attacks and major IT breaches are on the rise. Unfortunately, the number of IT professionals employed by large organizations to prevent and manage these events seems to be trending in the opposite direction. That’s why managed security services, which essentially outsource this aspect of enterprise IT teams, […]

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How Rippling Boosted Their Blog Traffic By 10x in One Year

Chris Meabe — Tue, 04 Jun 2024 14:10:18 +0000

In April 2023, Rippling was getting an average of 2,380 monthly visitors to its blog. By April 2024, that number had risen to almost 30,000. They did this with a serious investment in hundreds of blog posts and a focus on geo-specific keywords. We’ll break down what that means, how they did it, and what […]

The post How Rippling Boosted Their Blog Traffic By 10x in One Year first appeared on Foundation Marketing.

How UiPath Uses One Page To Build Trust With Users and Search Engines

Jessica Tee Orika — Fri, 21 Jul 2023 21:00:47 +0000

Before generative AI, there was robotic process automation (RPA) software. (There still is 😊). While generative AI simulates human-like intelligence to help with creative tasks, RPA automates repetitive, rule-based tasks, such as data entry and migration. Like generative AI, RPA tools help you get more work done quickly and with fewer errors. As of this […]

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How Carta Increased its Organic Traffic by 100% in Just 6 Months

Ethan Crump — Fri, 14 Jul 2023 21:00:19 +0000

For over a decade, private stock market investments have appreciated at an average of about 5% each year, consistently beating out their public counterparts. But there’s another type of investment that blows them both out of the water — keyword investment. At first glance, it seems like the fields of Search Engine Optimization and Private […]

The post How Carta Increased its Organic Traffic by 100% in Just 6 Months first appeared on Foundation Marketing.

How Asana Drives $5M Worth of Traffic Using ToFU Content

Jessica Tee Orika — Fri, 07 Jul 2023 20:00:04 +0000

The marketing funnel is not dead, despite what some experts might say. I know there are people who claim to have found new ways that make the funnel obsolete, but the funnel is still very much alive and well, even for the SaaS industry. Asana’s $5 million SEO moat success is solid proof. The $5 […]

The post How Asana Drives $5M Worth of Traffic Using ToFU Content first appeared on Foundation Marketing.

Steal Confluent’s $6.5B+ Technical Content Marketing Playbook

Jessica Tee Orika — Fri, 14 Apr 2023 21:52:53 +0000

Marketing to tech professionals is no easy task. That’s because they are a savvy audience with deep technical expertise and little time to evaluate many products. So if your product doesn’t have a fast time to value or can’t integrate well with their existing workflows, you risk losing out to your competitors. That’s why you […]

The post Steal Confluent’s $6.5B+ Technical Content Marketing Playbook first appeared on Foundation Marketing.

Steal WebMD’s EAT SEO Playbook Worth $128M

Jessica Tee Orika — Tue, 29 Nov 2022 21:00:57 +0000

How WebMD Built a $128M Moat Using E-E-A-T SEO Google looks out for its users, no doubt. (And itself, of course. Who wouldn’t look out for themselves? 😉) You can tell from past and present product updates, including its latest helpful content update, that satisfying search intent is Google’s priority. For example, Google rolled out […]

The post Steal WebMD’s EAT SEO Playbook Worth $128M first appeared on Foundation Marketing.

How Monday.com Uses Content Marketing To Drive SEO & Brand Growth

Ethan Crump — Mon, 22 Aug 2022 20:15:02 +0000

In the movie Any Given Sunday, as Al Pacino delivers a rousing speech to his team of underdogs before the biggest football game of their lives, he says the following: “You find out life’s this game of inches — so is football.” What he forgot to mention was this: So is Saas marketing. The commoditization […]

The post How Monday.com Uses Content Marketing To Drive SEO & Brand Growth first appeared on Foundation Marketing.

How Highspot Used Lightning-Fast Scale to 4X Its Worth in 2 Years

Foundation Team — Thu, 18 Aug 2022 12:00:40 +0000

Timing is everything. The best idea at the wrong moment doesn’t stand a chance. Highspot knows from experience. They were a relatively unknown company for nearly 7 years until the rise of remote work made the sales enablement platform a necessity—now they’re one of the cool kids on the tech block with big-time customers like […]

The post How Highspot Used Lightning-Fast Scale to 4X Its Worth in 2 Years first appeared on Foundation Marketing.

How SurveyMonkey Uses an Itty-Bitty Logo to Drive Millions of Monthly Visitors

Foundation Team — Thu, 28 Jul 2022 12:00:13 +0000

SurveyMonkey has conquered the digital survey software launched in 1999 before most Gen Zers were even born, and it’s been crushing the survey software industry ever since. Yet, despite its customer base and market dominance, SurveyMonkey can attribute much of its success to the teeny-tiny details. See, it’s not always huge campaigns, big teams, or massive […]

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How Carta Uses Unsexy Content Marketing to Drive Millions in Direct & Organic Traffic

Foundation Team — Thu, 07 Jul 2022 12:00:13 +0000

Every year, millions of people flock to Carta’s website to learn about 409a valuations, cap tables, vesting basics, and other oh-so-fun (and oh-so-complex) equity-related topics. Sound fun to read? Imagine writing it. That’s the dirty, unsexy work Carta (formerly eShares) is proud to perform. And it’s been doing it for close to a decade now, […]

The post How Carta Uses Unsexy Content Marketing to Drive Millions in Direct & Organic Traffic first appeared on Foundation Marketing.

The Canva Backlink Empire: How SEO, Outreach & Content Led To A $6B Valuation

Ross Simmonds — Fri, 24 Jun 2022 08:00:34 +0000

“Empires were not built in a day, nor homes in an hour.” —E. A. Bucchianeri This is a complete breakdown of the Canva marketing strategy that helped the brand grow to a $6 billion valuation, generate 20 million monthly active users, and gain customers across 190 countries—including 85% of all Fortune 500 brands. Like a […]

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How Miro Turned the Whiteboard into a $17.5 Billion Valuation

Ethan Crump — Thu, 23 Jun 2022 12:00:01 +0000

A picture is worth a thousand words and, as of January 2022, a whiteboard is worth $17.5 billion. Well, one specific online collaborative whiteboard platform to be exact: Miro. Given how many billion-dollar companies and earth-shattering ideas begin as scribbles on a flat surface, it’s no surprise that the collaborative whiteboard market is taking off. […]

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How Databricks Uses a Keyword Glossary Strategy to Drive Organic Traffic

Nathan Ojaokomo — Thu, 26 May 2022 12:00:59 +0000

What do you do when you don’t understand a word or phrase? With over 9 billion searches happening daily, you probably Google it. In fact, people use search engines so much that “Googling” and “Google it” are now used to describe the act of searching for information on the internet. Considering that a significant percentage […]

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Divide and Conquer: HashiCorp’s Multi-Product Strategy for Taking Over a $630-Billion Industry

Ethan Crump — Thu, 19 May 2022 12:00:17 +0000

The cloud computing market is projected to hit a $1.5-trillion valuation by 2030. Naturally, the heavyweights like AWS, Microsoft Azure, and Google Cloud make up a large chunk of that sum, but there are plenty of lean startups and SMEs looking to eat up market share by leveraging product-led growth. And for good reason. “Cloud […]

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David vs Goliaths: How MongoDB is Winning Against Massive Cloud Competitors

Ethan Crump — Thu, 05 May 2022 12:00:51 +0000

Pop Quiz: Which B2B SaaS company is a crucial operational component for massive players like Morgan Stanley, Barclays, Cisco, IBM, and tens of thousands of others? If you’re like me, there’s a short list of names that immediately come to mind: Amazon Web Services (AWS), Google, and Microsoft. While these titans are unquestionably critical to […]

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An Inside Look Into How ClickUp Went From $0-$20M ARR in Two Years

Nathan Ojaokomo — Thu, 21 Apr 2022 12:00:09 +0000

For a company created in 2017, ClickUp has enjoyed remarkable success in the project management space — one of the most competitive software markets in the world. Let’s look at the numbers. Over 4 million users 85K paying customers $4B valuation for a private company $20M ARR within two years while bootstrapped Here’s what ClickUp’s […]

The post An Inside Look Into How ClickUp Went From $0-$20M ARR in Two Years first appeared on Foundation Marketing.

Hootsuite’s Billion-Dollar Content Repurposing Menu

Jessica Tee Orika — Thu, 24 Mar 2022 12:00:18 +0000

You’ve probably heard these sayings multiple times: “Content is king.” “Content rules.” “Create engaging content to drive traffic.” While creating more content sounds like a great plan, let’s be honest. Currently, there are over 600 million blogs on the internet. Most of these blogs barely get any traffic. The ones that get good traffic have […]

The post Hootsuite’s Billion-Dollar Content Repurposing Menu first appeared on Foundation Marketing.

How Atlassian Doubled Their Website Traffic with Resource Hubs

Nathan Ojaokomo — Thu, 17 Mar 2022 12:00:51 +0000

When Mike Cannon-Brookes and Scott Farquhar founded Atlassian in 2002 on the back of $10,000 in credit card debt, they had no idea the company would grow to become the giant that it is today. As of the beginning of 2022 — 20 years after it was founded — Atlassian has grown to a $33 […]

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