SaaS | Foundation Marketing

11 Best Generative Engine Optimization Tools for 2025

Ross Simmonds — Mon, 30 Jun 2025 01:36:12 +0000

In 2025 the search landscape is rapidly shifting toward AI-powered assistants. Users increasingly ask questions of ChatGPT, Google’s SGE, Perplexity, Claude, and similar platforms, rather than clicking through traditional SERPs. For example, a recent survey found that 58% of consumers now turn to AI-powered search tools like ChatGPT and Perplexity for quick answers. Industry reports […]

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8 Mistakes Killing Your Google Ads Performance (+ How to Fix Them)

Ethan Crump — Sat, 15 Feb 2025 04:24:41 +0000

If your company is struggling with Google Ads performance, you’re not alone. The platform has become increasingly expensive and competitive, forcing marketers to work harder (and spend more money) for the same results. That’s a challenging reality to communicate to your C-Suite. But here’s the thing: while many brands are seeing diminishing returns, others are […]

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SaaS SEO Strategy: Our Updated Approach for the GEO Era

Ethan Crump — Tue, 28 Jan 2025 16:56:48 +0000

At Foundation we help some of the biggest names in B2B SaaS turn their websites into growth engines. From increasing organic traffic by 500,000+ visits for a leading event marketing platform to helping a service management brand company win 87% first-page rankings within 6 months, our organic growth strategy drives results. But between AI and […]

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Top 10 Reddit Marketing Agencies Making SaaS Brands Unforgettable

Taylor Perry — Tue, 19 Nov 2024 19:06:28 +0000

SEO has become more complex than ever before, and with recent updates, Reddit has emerged as an increasingly powerful player in the digital landscape. Following Google’s recent helpful content update, Reddit has captured top-ranked positions on search engines, making it an essential platform for marketers aiming to boost their visibility and connect with audiences in […]

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How SaaS Companies Can Use Reddit To Drive Results

Ross Simmonds — Thu, 12 Sep 2024 09:00:51 +0000

Brands who don’t risk anything miss out on opportunities. Brands who take risk have the ability to unlock opportunities that most view as being too risky. This is where the greatest companies find advantages and the giants are often met with their own demise. Brands who view Reddit as a niche and risky channel miss […]

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The Best User Onboarding Software for SaaS: 25+ Tools

Taylor Perry — Wed, 12 Jun 2024 22:25:43 +0000

Are you looking to refine your user onboarding process and wondering which tools can boost your SaaS business’s user activation? Struggling to identify the perfect solutions? It’s fascinating to see how significant user onboarding has become. Recent statistics show that 63% of customers evaluate a company’s onboarding process before purchasing a product. Just a few […]

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The Rise of AI in CRM — Strategic Shifts, Messaging Tactics, and More

Ethan Crump — Fri, 15 Mar 2024 17:00:25 +0000

Artificial Intelligence (AI) is carving out new frontiers across pretty much every segment of the Software as a Service (SaaS) landscape. It’s reshaping how people interact with software and creating new avenues for companies to make money. All in all, it’s expected that generative AI will add $15.7 trillion to the global economy. Customer Relationship […]

The post The Rise of AI in CRM — Strategic Shifts, Messaging Tactics, and More first appeared on Foundation Marketing.

SaaS Pricing: How To Set Prices For SaaS In 2025

Ross Simmonds — Wed, 21 Feb 2024 17:00:31 +0000

SaaS (Software as a Service) has become an integral part of many businesses. Most modern businesses use some form of SaaS product to run its day-to-day operations. Whether it’s a CRM software or a software that helps manage marketing – the economy runs on the back of SaaS. The SaaS market is projected to reach […]

The post SaaS Pricing: How To Set Prices For SaaS In 2025 first appeared on Foundation Marketing.

B2B SaaS SEO: How DataDog Does It Better Than Most Brands In 2025

Ethan Crump — Fri, 05 Jan 2024 18:00:27 +0000

Cloud technology is the infrastructure of our digital economy. Just like the roads, buildings, and utilities support brick-and-mortar enterprises, cloud service providers like Amazon, Microsoft, and Google are the foundation of digital businesses. These digital counterparts also require maintenance and upkeep. Cloud monitoring has emerged as one of the keys to maintaining efficiency across increasingly […]

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Generative AI Trends for Marketers and Creatives Going into 2025

Ethan Crump — Fri, 24 Nov 2023 18:00:59 +0000

In his book “The Coming Wave,” Inflection CEO Mustafa Suleyman talks about how truly disruptive innovations—powerful general-purpose technologies—produce a wave-like effect in society. From the mastery of fire to the emergence of agriculture to the practice of writing, there have been only a handful of such technologies in the whole of human history. If recent […]

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Why SEO Driven Comparison Pages Can Help Brands Build A Great Moat

Ross Simmonds — Sat, 29 Jul 2023 09:00:57 +0000

What Is An SEO Driven Comparison Page? An SEO-driven comparison page is a specialized type of content designed to rank highly in search engine results for keywords associated with comparing two or more products, services, or entities. The primary goal of such a page is to provide users with a detailed, unbiased comparison that aids […]

The post Why SEO Driven Comparison Pages Can Help Brands Build A Great Moat first appeared on Foundation Marketing.

How Two Top AI Writing Assistants Grew Their User Bases in Less Than 10 Years

Jessica Tee Orika — Fri, 30 Jun 2023 20:00:22 +0000

There are more than 200 AI writing assistants listed on G2, most of which you are probably unfamiliar with. Until 2020, many AI writing assistants were struggling to gain traction because the industry only had a niche following that the time. But things are very different now. Today, two companies in particular — Grammarly and […]

The post How Two Top AI Writing Assistants Grew Their User Bases in Less Than 10 Years first appeared on Foundation Marketing.

Printify vs. Printful: How the SaaS Model is Disrupting Yet Another Billion-Dollar Industry

Ethan Crump — Fri, 07 Apr 2023 22:00:27 +0000

Riga, Latvia may not have the same reputation as San Francisco, New York, or Boston when it comes to startup success and tech innovation. However, the city is home to not one, but two, of the top Print-on-Demand (POD) companies in the world. While you may not be familiar with this offshoot of the dropshipping […]

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The Most Important B2B SaaS Marketing Metrics

Ethan Crump — Tue, 21 Mar 2023 19:20:35 +0000

In today’s fast-paced and highly competitive business landscape, Business-to-Business (B2B) SaaS companies must stay on top of their marketing efforts to ensure continued growth and success. A CMO survey from SaaSCapital finds that the average tech company spent 10% of their annual recurring revenue on marketing in 2022. This aligns with Gartner’s findings on businesses […]

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B2B SaaS Marketing: Everything You Need To Know

Chris Meabe — Tue, 14 Mar 2023 20:59:07 +0000

In the B2B SaaS space, great marketing makes the difference between success and failure. The companies outpacing their competitors in this industry spend 45% more on marketing according to SaaS Capital, and the others fall far behind. This can be the difference between growing fast and growing slowly. Check out this chart to better understand […]

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What Is SaaS Marketing? Everything You Should Know

Enzo Carletti — Tue, 07 Mar 2023 20:14:25 +0000

Get ready SaaS marketers. Software as a Service (SaaS) is set to establish itself as a 702.19 billion dollar market by 2030. Just look at OpenAI’s ChatGPT. They smashed the record for the fastest-growing user base, according to Thomson Reuters. But remember, records are made to be broken. Embrace the growth mindset. Things are just […]

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Your Deadline Isn’t the Problem: Workflow Efficiency Trends for Marketers in 2022

Kanaar Bell — Thu, 13 Oct 2022 13:57:15 +0000

If there’s one thing all marketers know, it’s this: our industry changes constantly. Over the last decade, we’ve witnessed the emergence of countless marketing trends as the key to success — from strategic approaches to growth channels to niche fields. Not to mention the fact that the martech industry has grown from 150 tools in […]

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Calendly—The Viral Freemium Product with a $3B Valuation

Ethan Crump — Thu, 15 Sep 2022 12:00:23 +0000

Have you ever been so sure of a gap in the SaaS market that you were willing to empty all your bank accounts to fund the product yourself? (Me neither.) Thankfully, Tope Awotona was back in 2013. After going through a particularly horrible experience trying to schedule a meeting, he poured all his resources into […]

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Pandemic Software: What’s Hot Now & What’s Not Now

Jessica Tee Orika — Wed, 07 Sep 2022 17:00:28 +0000

2020 was a roller coaster ride for the SaaS industry. While many SaaS product categories saw a sharp decline in growth and a handful gave up the ghost, some categories experienced a massive spike in demand. TrustRadius analyzed the traffic data across its software categories to identify the fastest-growing categories during the pandemic. Here’s what […]

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Performance Metrics Your CMO Actually Cares About

Ross Simmonds — Thu, 25 Aug 2022 12:00:05 +0000

Over the years, I’ve seen countless marketing teams struggle with knowing which metrics to track. And not knowing which metrics matter most leads to an even bigger issue: measuring, tracking, and reporting on every irrelevant metric. You’ve probably experienced this before, and you’re not alone. There’s so much to keep track of that many marketers […]

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