Reddit Marketing | Foundation Marketing

Reddit: The Focus Group Higher Ed Can’t Afford to Ignore

Ethan Crump — Thu, 11 Dec 2025 21:04:28 +0000

Colleges don’t want to hear it, but prospective students believe random Redditors more than they do admissions counselors. And that trust shortfall is hitting at the worst possible time. The demographic cliff is already reshaping Higher Ed. There will be fewer students, and they won’t look or behave like the generations before them. Their priorities […]

The post Reddit: The Focus Group Higher Ed Can’t Afford to Ignore first appeared on Foundation Marketing.

Understanding the Reddit Mod: A Marketer’s Guide

Ethan Crump — Thu, 20 Nov 2025 21:05:22 +0000

Reddit now influences what millions of buyers think, search, and decide. More than 600 million monthly Google searches land on Reddit threads, and those conversations shape SERPs, AI outputs, and buyer trust. But none of that matters if your content never survives the gatekeepers: Reddit moderators. To understand how Reddit moderation really works, I spoke […]

The post Understanding the Reddit Mod: A Marketer’s Guide first appeared on Foundation Marketing.

How Databricks Transformed a Private Subreddit Into a Powerful Community Engine

Ethan Crump — Thu, 02 Oct 2025 20:33:52 +0000

Most enterprise brands shy away from Reddit. They either ignore their own subreddits or let anonymous moderators run them, missing out on unfiltered conversations from their most technical users and leaving their reputation to the whims of strangers. Databricks took a different path. Instead of leaving r/databricks locked behind closed doors, they reclaimed ownership, opened […]

The post How Databricks Transformed a Private Subreddit Into a Powerful Community Engine first appeared on Foundation Marketing.

How To Use the Reddit Pixel for Retargeting Ads That Fill Your Funnel

Ethan Crump — Thu, 04 Sep 2025 21:19:17 +0000

Reddit has quickly become one of the most influential platforms online. With over 400 million weekly active users across 100,000+ interest-based communities, it attracts high-value audiences in sectors like tech, ecommerce, and health. And while most brands double down on LinkedIn’s premium audience, savvy marketers are discovering that the Reddit Pixel can deliver cost-effective ads. […]

The post How To Use the Reddit Pixel for Retargeting Ads That Fill Your Funnel first appeared on Foundation Marketing.

Playing Defense: How (and When) Big Brands Respond to Negativity on Reddit

Ethan Crump — Thu, 07 Aug 2025 20:42:54 +0000

Reddit doesn’t wait for your PR team. When someone posts about a security flaw, a billing issue, or a bad experience, the reaction is fast. Comments roll in. Upvotes climb. And if your team isn’t paying attention, that post becomes the version of your brand people trust more than your website. Traditional playbooks don’t work […]

The post Playing Defense: How (and When) Big Brands Respond to Negativity on Reddit first appeared on Foundation Marketing.

Reddit Paid Marketing 2025: The Ultimate Guide To Paid Reddit

Ross Simmonds — Mon, 30 Jun 2025 02:01:13 +0000

Reddit’s growth has accelerated into 2025. In Q1 2025 the platform reached 108.1 million daily active users (up 31% YoY) – equating to roughly 400 million people weekly – with total revenue climbing 61% YoY to $392.4 million. Ad revenues alone were $358.6 million (also +61%) that quarter. Major tech partnerships underscore this momentum. For example, Google […]

The post Reddit Paid Marketing 2025: The Ultimate Guide To Paid Reddit first appeared on Foundation Marketing.