General | Foundation Marketing

The Top HubSpot Alternatives of 2025 [Research Backed]

Taylor Perry — Mon, 17 Jun 2024 18:26:06 +0000

HubSpot is a game changer that many businesses rely on due to its multifaceted capabilities. It’s no longer just an inbound marketing tool and has evolved into a solution that provides services for sales teams, marketing teams, customer success teams and operations in general. Think of HubSpot as a Swiss army knife for business management, […]

The post The Top HubSpot Alternatives of 2025 [Research Backed] first appeared on Foundation Marketing.

4 Ready-To-Go Chief Marketing Officer Job Description Templates (2025)

Ross Simmonds — Mon, 02 Jan 2023 00:42:52 +0000

Hiring a Chief Marketing Officer (CMO) is a daunting task for companies— that’s because it can go either way. The right CMO is the ‘captain of the ship’— carefully planning the route, assessing the hurdles, keeping the cash and inventory in check and safely navigating to the destination. When compared to the same analogy, a […]

The post 4 Ready-To-Go Chief Marketing Officer Job Description Templates (2025) first appeared on Foundation Marketing.

The Best Marketing Books For B2B Marketers In 2025

Josh Gallant — Sun, 01 Jan 2023 13:00:46 +0000

The post The Best Marketing Books For B2B Marketers In 2025 first appeared on Foundation Marketing.

Foundation Welcomes Shaq Smith to Lead Talent & Recruitment Amidst Growth

Ross Simmonds — Mon, 28 Mar 2022 12:00:11 +0000

One of the greatest athletes of all time, Michael Jordan once said: Talent wins games, but teamwork and intelligence wins championships. Foundation’s mission to create content that shapes culture will be strengthened with the arrival of Shaq Smith leading our talent and recruitment efforts. Shaq’s commitment to teamwork, elevating culture and building high-performance teams using […]

The post Foundation Welcomes Shaq Smith to Lead Talent & Recruitment Amidst Growth first appeared on Foundation Marketing.

How Outreach Is Using Employees & Empowerment To Win on LinkedIn

Ross Simmonds — Thu, 24 Feb 2022 15:29:21 +0000

You might be familiar with the LinkedIn sensation Gong. It’s one of the most impressive social media marketing engines in the world. A few months back, I wrote about how they leveraged LinkedIn to create one of the most impressive footprints on the platform. Since then, I’ve seen a lot of newcomers start to embrace […]

The post How Outreach Is Using Employees & Empowerment To Win on LinkedIn first appeared on Foundation Marketing.

16 Top Marketing Podcasts For B2B Marketers In 2025

Taylor Perry — Wed, 06 Jan 2021 19:04:11 +0000

The post 16 Top Marketing Podcasts For B2B Marketers In 2025 first appeared on Foundation Marketing.

Why Twitter Launching Native Tweet Scheduling Is Huge News

Ross Simmonds — Fri, 29 May 2020 14:16:39 +0000

After over a year of testing & iteration, Twitter has released a new tweet scheduling feature that users & brands can use directly on Twitter. The new feature offers users and brands the ability to schedule their tweets in advance. For example, if you want to schedule your posts to be more spread out rather […]

The post Why Twitter Launching Native Tweet Scheduling Is Huge News first appeared on Foundation Marketing.

Foundation Launches New Website

Ross Simmonds — Wed, 04 Dec 2019 03:37:40 +0000

In 2014 we launched our original website. Since then, a lot has changed in the world of digital marketing. And with our own company—new faces, new clients, and new services. So as they say, “all good things must come to an end”… But not to worry, we’re replacing it with something much better! In fact, […]

The post Foundation Launches New Website first appeared on Foundation Marketing.

These SaaS Companies Are Unbundling Excel – Here’s Why It’s A Massive Opportunity

Ross Simmonds — Mon, 20 May 2019 08:51:54 +0000

Excel is your biggest competitor. You might think your competition is another SaaS company. You think your biggest competition is the startup that just raised a new round of funding. But in reality… The biggest competition is Excel. Spreadsheets make up every industry. Spreadsheets have multiple use-cases. Spreadsheets can be tailored to a specific industry […]

The post These SaaS Companies Are Unbundling Excel – Here’s Why It’s A Massive Opportunity first appeared on Foundation Marketing.

The Best Content Collaboration Tools For B2B Brands

Ross Simmonds — Fri, 03 May 2019 19:20:08 +0000

Content collaboration is a great way to improve the quality of your content, drive relevant traffic, and use the expertise within your organization to create something of value. What is content collaboration? It’s when people contribute their ideas, knowledge and expertise toward the creation of a piece of content—and content collaboration tools make all of […]

The post The Best Content Collaboration Tools For B2B Brands first appeared on Foundation Marketing.

What Is B2B Ecommerce? How Is It Changing? And Why Does It Matter?

Ross Simmonds — Tue, 23 Apr 2019 00:30:06 +0000

The post What Is B2B Ecommerce? How Is It Changing? And Why Does It Matter? first appeared on Foundation Marketing.

How B2B Marketers Can Avoid Distractions & Stay Productive

Ross Simmonds — Sun, 17 Feb 2019 18:34:19 +0000

The post How B2B Marketers Can Avoid Distractions & Stay Productive first appeared on Foundation Marketing.

Content Intelligence: What B2B Marketers Need To Know

Ross Simmonds — Fri, 06 Jul 2018 02:43:56 +0000

The post Content Intelligence: What B2B Marketers Need To Know first appeared on Foundation Marketing.

Going Beyond The Ebook: 3 Brilliant Content Marketing Ideas

Ross Simmonds — Sun, 02 Jul 2017 02:48:51 +0000

The post Going Beyond The Ebook: 3 Brilliant Content Marketing Ideas first appeared on Foundation Marketing.

Request BRICK 2022 Report

Foundation Team — Wed, 04 Nov 2015 21:02:07 +0000

Want the BRICK 2022 Report? Sign up here! By signing up for this report , you’ll also start receiving a few emails per week on B2B growth and content marketing

The post Request BRICK 2022 Report first appeared on Foundation Marketing.

Add Your Company To BRICK

Foundation Team — Wed, 04 Nov 2015 21:02:03 +0000

Want to add your company to BRICK? Sign up here! By signing up , you’ll also start receiving a few emails per week on B2B growth and content marketing

The post Add Your Company To BRICK first appeared on Foundation Marketing.