Artificial-Intelligence | Foundation Marketing

11 Best Generative Engine Optimization Tools for 2025

Ross Simmonds — Mon, 30 Jun 2025 01:36:12 +0000

In 2025 the search landscape is rapidly shifting toward AI-powered assistants. Users increasingly ask questions of ChatGPT, Google’s SGE, Perplexity, Claude, and similar platforms, rather than clicking through traditional SERPs. For example, a recent survey found that 58% of consumers now turn to AI-powered search tools like ChatGPT and Perplexity for quick answers. Industry reports […]

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What Is Google AI Mode? Everything You Should Know

Ross Simmonds — Sat, 14 Jun 2025 01:13:23 +0000

Google’s new AI Mode introduces a generative layer atop traditional search. At Google I/O 2025, Sundar Pichai unveiled AI Mode as a “total reimagining of Search” that replaces the old “blue-link” paradigm with an AI-powered experience. In this new mode, users can ask complex, multi-part questions and get conversational answers that cite real websites. Google […]

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What’s Generative Engine Optimization (GEO) & How To Do It

Ross Simmonds — Wed, 04 Jun 2025 18:00:12 +0000

GEO stands for Generative Engine Optimization. It is the process of ensuring your digital content maximizes its reach and visibility inside of Generative AI Engines like ChatGPT, Claude, SGE, Gemini, Perplexity, and more when people inquire about: Solutions and products you sell Stories that you have been in Services that you offer Ideas you have […]

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Why Publishing AI Research Is Driving Significant Traffic & ROI For AI Startups

Ethan Crump — Fri, 17 Jan 2025 11:46:40 +0000

AI Research is in demand. According to Google Trends data, the number of people looking for “AI Research” has exploded over the last four years: People are looking to understand AI. People are looking to get scientific insights. People are looking to elevate their current thoughts. And the smartest companies in the field are publishing […]

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23 Best AI Marketing Tools to Elevate Your Strategy in 2025

Taylor Perry — Sat, 07 Dec 2024 14:12:11 +0000

In 2024, the competitive edge in marketing belongs to those who embrace AI and integrate it into their workflows. AI isn’t just about making sense of data; it’s about transforming how we create content, streamline operations, and execute strategies. The right AI tools empower marketers to elevate their work. Whether that means crafting compelling content, […]

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Deepfakes at Work: Why AI Videos Are the Future of Marketing

Ross Simmonds — Thu, 29 Aug 2024 19:44:57 +0000

Artificial intelligence has made the media landscape more complex than ever before. Here’s the thing — impersonation, misinformation, and deepfakes have created a significant problem for brands, creators, celebrities, and marketing teams at large. The rise of AI makes it difficult for people to trust their eyes when they see something on the internet. And […]

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ElevenLabs vs. Murf AI: A Comprehensive Comparison

Taylor Perry — Tue, 27 Aug 2024 02:48:32 +0000

When it comes to AI-driven voice synthesis, ElevenLabs and Murf AI are two prominent platforms offering advanced text-to-speech (TTS) solutions. Both platforms provide users with a wide array of voices and languages, but each has its unique strengths and features. In this comparison, we’ll explore the key aspects of both platforms, helping you decide which […]

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Search Engine Optimization (SEO) vs Generative Engine Optimization (GEO): Key Differences and Strategies

Taylor Perry — Tue, 13 Aug 2024 20:37:43 +0000

Imagine walking into a library hoping to find a book to answer your question: “What are the best strategies for increasing website visibility?” You approach the first librarian, who immediately guides you to a selection of books specifically on digital marketing, carefully organized to address your question. This librarian represents SEO. You then encounter a […]

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What Is Generative AI SEO and How Does Gen AI Affect SEO Long Term?

Ross Simmonds — Sat, 20 Jul 2024 02:10:50 +0000

Generative AI and Search Engine Optimization (SEO) have intertwined, reshaping content creation and optimization. This convergence is set up to create a revolution in how businesses and marketers shape their online identity, interact with audiences, and ascend the search engine results pages (SERPs). Furthermore, it’s going to change the way consumers navigate the internet to […]

The post What Is Generative AI SEO and How Does Gen AI Affect SEO Long Term? first appeared on Foundation Marketing.

ChatGPT Stats for Marketers: Users, Growth, and Demographics

Chris Meabe — Tue, 18 Jun 2024 19:28:11 +0000

According to the most recent statistics available, ChatGPT has 180.5 million users. But that doesn’t give you a complete picture of who’s using the most popular AI tool available, especially since that statistic was last updated in August 2023. Instead, we’ve used our original research to provide you with the most accurate and up-to-date statistics […]

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How Rubrik Drives Success Through Organic Traffic

Ethan Crump — Tue, 14 May 2024 20:14:03 +0000

Few B2B brands are having a better year than Rubrik. The SaaS unicorn recently went public and earned a post-IPO valuation of $6.6 billion. The cybersecurity platform, started in 2014, focuses on data security for enterprise, cloud, and SaaS companies. They offer tools across a number of different categories, including: Data protection Data threat analytics […]

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The Increasing Role of AI in Sales and Marketing

Ethan Crump — Tue, 26 Mar 2024 18:00:56 +0000

By now, you’re well aware that AI is taking over enterprise tech stacks — but exactly how fast is this happening? According to McKinsey, 22% of employees reported using AI regularly in early 2023, with marketing and sales departments leading the charge. Some prominent industry voices note this shift as well: Gail Moody-Byrd, VP of […]

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OpenAI Partnerships List

Ross Simmonds — Sun, 24 Mar 2024 16:06:17 +0000

OpenAI Partnerships Overview We have curated a comprehensive list of all OpenAI partnerships below. This list will be regularly updated to provide an easy reference for all upcoming OpenAI collaborations, sorted from the newest to the oldest. Breaking News: OpenAI and Apple Announce Partnership On June 10th, 2024, OpenAI and Apple announced their partnership and […]

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How Chain of Thought Prompting Improves Your ChatGPT Outputs

Ethan Crump — Fri, 08 Mar 2024 18:00:19 +0000

Google is cracking down on scaled content abuse. But that doesn’t mean you have to stop scaling your content engine. It doesn’t even mean you have to stop using AI to support scaling. It just means you can’t rely on spammy, thin content to compete. So, how do you embrace AI to increase your content […]

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Generative AI for B2B Brands: What to Know & How to Use It

Chris Meabe — Fri, 02 Feb 2024 18:00:20 +0000

When we surveyed marketers, 63% said AI was somewhat or much worse at writing than humans. With results like these, it’s easy to see why some B2B brands are cautious about using generative AI for their own content. AI can’t create and implement your entire marketing strategy with the push of a button. But you […]

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ChatGPT For Email Marketing: 35 Prompts & Strategies

Ross Simmonds — Tue, 16 Jan 2024 03:38:24 +0000

You can use ChatGPT to create BETTER emails. I’ve seen brands earn 30k in 30 minutes using an email written by ChatGPT. No joke. It’s a wild time to be alive. In a recent study, Foundation found that out of all the professions to be impacted by AI – email marketers are assumed by marketers […]

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10 ChatGPT Prompts for Marketing That You Should Be Using

Chris Meabe — Tue, 21 Nov 2023 18:00:51 +0000

We’ve all heard about how AI is transforming the world of marketing. But a lot of marketers have a dirty secret: They aren’t actually using it! That’s because prompt engineering can be a little trickier than you might think at first. That’s why we’ve spent the last few weeks putting together a list of the […]

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The Best ChatGPT Plugins for Marketers and Content Creators

Ethan Crump — Tue, 07 Nov 2023 18:00:22 +0000

Since just around a year ago, when OpenAI’s marquee product started to pick up momentum on a pop culture scale, users have anxiously awaited the next stage of generative AI’s progression: the ability to connect ChatGPT to the wider internet. Despite the infinite opportunities available to chat-based LLM users, most of us have only used […]

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You’re Using It Wrong: How to Get the Best ChatGPT Responses

Chris Meabe — Tue, 10 Oct 2023 18:00:29 +0000

Using ChatGPT well makes it feel like you have a superpower. With just one well-worded prompt, you can generate content that would otherwise take hours. But that’s the key: You have to write your prompts correctly. Here at Foundation, we’re excited about the opportunities that ChatGPT offers. But those opportunities are only as good as […]

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