B2B Marketing | Foundation Marketing

Content Supply Chain: Transforming B2B Marketing Into a Growth Engine

Ethan Crump — Thu, 25 Sep 2025 21:15:10 +0000

Marketing leaders are drowning in content chaos while struggling to prove ROI. Sound familiar? According to a recent buyer report, around 65% of buyers prefer engaging with sales teams in the later stage of their journey. So, too much content isn’t the problem; it plays a key role in the early stages of the buyers’ […]

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Google Discover on Desktop: A New Opportunity for Businesses?

Ethan Crump — Thu, 08 May 2025 20:29:40 +0000

Google is doubling down on an old bet about curated content delivery. At a recent Google Search Central Live event in Madrid, Clara Sotera confirmed plans to bring Google Discover to desktop search—a major move for a feature that’s been exclusively mobile since its 2018 launch (formerly known as Google Feed). As Google prepares to […]

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1Password’s Reddit-Based Approach to User Retention

Ethan Crump — Thu, 24 Apr 2025 20:03:45 +0000

If your Reddit strategy is just reposting blog links and case studies, you’re missing its real potential Yes. it’s a powerful distribution channel. But it’s also an amazing platform for collecting unfiltered customer feedback, communicating with your power users, and building authentic relationships that drive retention. Too often, brands treat Reddit solely through the lens […]

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How to Get More LinkedIn Followers: Lessons From Those Who Are Doing It Right

Ethan Crump — Thu, 12 Dec 2024 20:45:18 +0000

If you’re like me, you’re tired of hearing the same recycled advice about LinkedIn growth. “Post consistently!” “Try vertical video!” “Use relevant hashtags!” While these tips aren’t wrong, they miss the bigger picture — and that means missed opportunities to reliably boost traffic and engagement, close deals, and translate customer relationships into real revenue. Not […]

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The Best Software For Getting Marketing and Sales Alignment in 2025

Ross Simmonds — Mon, 09 Dec 2024 23:44:57 +0000

The road to seamless marketing and sales alignment is often filled with obstacles… Each one is capable of derailing a team’s success. What if your marketing team generates leads that the sales team deems unqualified? Or perhaps your sales team is focusing on the wrong prospects, leading to wasted efforts and missed revenue opportunities? Worse […]

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A Guide for the New Era of Reddit Marketing: How Google’s Partnership Changed Everything

Ethan Crump — Thu, 05 Dec 2024 20:44:17 +0000

For years, Reddit called itself “the front page of the internet” — an ambitious claim for a platform often viewed as a niche community forum. But in 2023, everything changed. When Google joined forces with Reddit, few could have predicted the scale and speed of the shift to follow. Today, Reddit ranks among North America’s […]

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The Top 7 SaaS Growth Agencies Focused on Revenue Success

Taylor Perry — Mon, 07 Oct 2024 17:56:48 +0000

The race for market dominance is relentless. Even with a groundbreaking SaaS idea, standing out among the competition can be a challenge. As new players enter the field, capturing market share and influencing your revenue becomes a constant battle. While you can’t control your competitors, you can take charge of areas like revenue generation, brand […]

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Reddit for B2B: How Brands Can Leverage Reddit For Marketing Results

Taylor Perry — Thu, 29 Aug 2024 03:07:04 +0000

Founded in 2005, Reddit has emerged as a massive social news aggregation and discussion platform, often referred to as “the front page of the internet.” With over 1.5 billion monthly active users, Reddit is home to more than 130,000 active communities—each known as a subreddit. These subreddits cover an array of topics from cybersecurity to […]

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AI and Marketing Agencies: How The Best Are Using AI Today

Ross Simmonds — Thu, 22 Aug 2024 20:01:36 +0000

Artificial intelligence (AI) is becoming a significant player in the marketing world. Its applications range from predicting consumer behaviour to optimizing ad spend, and its influence is reshaping how businesses connect with their audiences. This shift towards AI-driven marketing is more than just a trend; it represents a fundamental change in marketing strategies, offering new […]

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The Skyscraper Technique: Three Steps To 200% Lift In Organic Traffic

Hafiz Muhammad Usama Ali — Thu, 08 Aug 2024 18:33:12 +0000

Have you ever seen a skyscraper? It’s so high that people wonder how this marvel of engineering and design was built. It will be the talk of the town, and everyone will want to visit it, take pictures with it, and enjoy the breathtaking views from its top floors. But, if you ever have a […]

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How EquipmentShare Doubled Organic Traffic with SEO

Chris Meabe — Thu, 11 Jul 2024 20:46:19 +0000

When we talk about high-volume content, we’re often talking about blog posts. But EquipmentShare made a different kind of content investment. EquipmentShare put their efforts into making high-quality, detailed landing pages. And it paid off, doubling their site’s total organic traffic in less than a year and driving that traffic to high-impact pages with strong […]

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How Slice Turns Local Pizzerias Into a Powerful Network

Ethan Crump — Thu, 27 Jun 2024 23:58:49 +0000

When you think of burgeoning billion-dollar segments in the tech space, there are a lot of things that come to mind: Artificial intelligence (naturally) or developments in cybersecurity. But what about pizza? That wasn’t an error. As it turns out, pizza is a highly profitable market — one that’s worth an estimated $160 billion globally. […]

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The B2B Buyer Journey: Using Content to Influence Modern Enterprise Decisions

Taylor Perry — Tue, 25 Jun 2024 22:02:57 +0000

Imagine reading a blog post and feeling an irresistible urge to buy everything an enterprise company is selling. Imagine a single tweet influencing you to purchase a piece of technology. Imagine watching a video on LinkedIn and immediately swiping your credit card for $60,000 a month as soon as you see the proposal. It’s an […]

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How Brands Can Use STAT To Thrive Amidst SERP Chaos

Ross Simmonds — Tue, 25 Jun 2024 12:00:22 +0000

Over the last 24 months, marketers and SEOs have gone through a lot of pain. The changes that have taken place have been nothing like any marketer has ever seen. Artificial intelligence sent Google down a path to flag a “code red,” licensing deals with Reddit changed the dynamics of the SERP, algorithm updates have […]

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How Contentsquare Raised Organic Traffic 400% in 9 Months

Chris Meabe — Thu, 20 Jun 2024 21:18:11 +0000

More isn’t always better, and Contentsquare knows why. Sure, you shouldn’t be surprised that a unicorn tech company with “content” in the name has a great content strategy. But it turns out that their winning strategy doesn’t actually require you to be worth billions or on the cutting edge of CX technology. Instead, it just […]

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The Top HubSpot Alternatives of 2025 [Research Backed]

Taylor Perry — Mon, 17 Jun 2024 18:26:06 +0000

HubSpot is a game changer that many businesses rely on due to its multifaceted capabilities. It’s no longer just an inbound marketing tool and has evolved into a solution that provides services for sales teams, marketing teams, customer success teams and operations in general. Think of HubSpot as a Swiss army knife for business management, […]

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How Arctic Wolf Leads the MDR Pack

Ethan Crump — Fri, 14 Jun 2024 01:30:37 +0000

We hear it all the time — cyber attacks and major IT breaches are on the rise. Unfortunately, the number of IT professionals employed by large organizations to prevent and manage these events seems to be trending in the opposite direction. That’s why managed security services, which essentially outsource this aspect of enterprise IT teams, […]

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How to Write SEO Content According to the Google Leaks

Chris Meabe — Thu, 06 Jun 2024 20:36:41 +0000

We’re covering what the recent Google leaks mean for marketers and how you should structure your content based on these findings. There are lots of fantastic explanations of what’s in the recent Google leaks and why they matter. Personally, I’d highly recommend this article and this article for the technical explanations. But here, we’re going […]

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How B2B Tech Companies Can Publish 100+ Articles Per Year

Chris Meabe — Wed, 05 Jun 2024 21:53:46 +0000

Quality shouldn’t compete with quantity — you can have both. But it takes hard work, good planning, and real SEO expertise. Let us walk you through our complete strategy for how you can publish over 100 articles a year without a dip in quality. It involves using the latest technology while keeping a human touch. […]

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