Content Distribution | Foundation Marketing

Podcast Repurposing: How to Expand the Reach and Impact of Each Episode

Ethan Crump — Thu, 16 Oct 2025 20:45:06 +0000

Podcasts have become the new cornerstone of modern content marketing. Every week, millions of listeners tune in, and smart brands are turning that attention into measurable growth. The opportunity is massive. According to an Adobe survey of 903 business owners, companies that launched podcasts saw an average 38% increase in revenue, with 78% reporting their […]

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8 Mistakes Killing Your Google Ads Performance (+ How to Fix Them)

Ethan Crump — Sat, 15 Feb 2025 04:24:41 +0000

If your company is struggling with Google Ads performance, you’re not alone. The platform has become increasingly expensive and competitive, forcing marketers to work harder (and spend more money) for the same results. That’s a challenging reality to communicate to your C-Suite. But here’s the thing: while many brands are seeing diminishing returns, others are […]

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The Top 9 Content Distribution Agencies to Transform Your Content into a Growth Powerhouse

Taylor Perry — Mon, 11 Nov 2024 20:50:15 +0000

Imagine you’ve spent time, energy, and resources creating an impactful content asset, only to have it sit on your blog, unseen by your target audience. Unfortunately, this is the reality for many businesses pouring their efforts into content creation. Whether it’s a blog post, video, or press release, creating great content is just half the […]

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Achieving Market Dominance: The Role of Backlinks in Establishing Industry Leadership

Taylor Perry — Fri, 15 Sep 2023 21:00:14 +0000

In the ever-evolving field of digital marketing, search engine optimization (SEO) plays a vital role in driving organic traffic and establishing market leadership. Backlinks, in particular, hold immense power as they serve as the backbone of SEO, propelling websites to new heights and expanding their online presence. With that said, I’m excited to share this […]

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Airwallex Rides International SEO Strategy to $5.5B Valuation

Ethan Crump — Fri, 01 Sep 2023 21:00:36 +0000

How Airwallex Spreads Its $5.5-Billion Product Across the Globe With International SEO and Content Distribution I’ll scream this one from the mountain tops: The best product ideas — whether for home appliances or enterprise tech — come from founders and entrepreneurs who stumble across a need in their lived experience. Yet another instance occurred in […]

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Content Distribution Strategy: What Is It & Why Do You Need One?

Ross Simmonds — Fri, 25 Aug 2023 11:00:56 +0000

What Is A Content Distribution Strategy? A content distribution strategy is a systematic plan that outlines how to disseminate and promote content to reach a target audience effectively. It ensures that the content created reaches as many of the intended recipients as possible, maximizes engagement, and achieves the desired objectives. A content distribution strategy encompasses […]

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Why Content Distribution Is More Important Than Ever Before

Chris Meabe — Tue, 20 Jun 2023 20:00:34 +0000

I have a confession to make. I’m a wanderer. I don’t only mean that I wander geographically, but also professionally. I bet if you think about it this way, you are too. Have you ever found yourself in a conversation at a party where your focus drifts off to another conversation happening a couple feet […]

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Chili Piper Uses Podcasts and The Juice to Close in on Calendly

Ethan Crump — Fri, 26 May 2023 23:39:35 +0000

It’s always fascinating to see how two top competitors in the same SaaS niche approach the market. Do they try to slug it out in the same spaces, fighting to gain an inch in the Google SERPs or a specific social media channel like LinkedIn? Or does one cut its loses in one space to […]

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Content Repurposing: The Most Undervalued Marketing Tool

Chris Meabe — Tue, 11 Apr 2023 15:28:12 +0000

If you’re like most content marketers, you’ve been wasting your time and ignoring one of your most powerful tools. Content repurposing amplifies your content to spread it with a much higher impact than it had before. That’s why you need to learn to strategically reuse existing content. With practices like reformatting, reposting, and transforming material […]

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14 Must-Try Video Content Distribution Tactics (In 2025)

Cali Barnstead — Sun, 01 Jan 2023 12:45:15 +0000

If a picture is worth a thousand words, then a video is worth an 89% return on investment. According to this 2020 B2B Marketing Mix Report, 41% of surveyed marketing professionals said they would work to incorporate a video content marketing strategy. Clearly, video has been on the rise for marketers as it is an […]

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The Guide To Repurposing Your Content Marketing Assets In 2025 (Tactics You Can Use Today)

Ross Simmonds — Sun, 01 Jan 2023 04:47:08 +0000

Here’s a quote that I want every content marketer to remember when thinking about content repurposing: Opportunities multiply as they are seized… This is a quote from Sun Tzu in the Art of War. It’s relevant to marketers because every time you press publish on a new piece of content, you’re going to be met […]

The post The Guide To Repurposing Your Content Marketing Assets In 2025 (Tactics You Can Use Today) first appeared on Foundation Marketing.

The Content Distribution Checklist You Need to Drive Sales

Jessica Tee Orika — Wed, 28 Sep 2022 20:00:00 +0000

A content distribution checklist is a list of the various ways in which you should distribute your content after pressing publish. Here’s an initial checklist that you can use for inspiration when distributing your content marketing assets: Share link on LinkedIn Republish as an article on LinkedIn Share in LinkedIn Group Share in DMs Publish […]

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These 6 Content Distribution Misconceptions Are Hurting Your Conversions

Jessica Tee Orika — Thu, 08 Sep 2022 12:00:19 +0000

What’s the one mistake most content marketing teams make every year? Allowing existing content to collect dust while churning out more pieces. This is what the content marketing process looks like for most SaaS companies: Every year, these brands pump more resources into brainstorming new ideas and developing them into content pieces. Then they hit […]

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Distribution Channels: What They Are and How to Use Them

Ross Simmonds — Wed, 18 May 2022 18:29:46 +0000

Using distribution channels is a sure way to get your ideal customer to consume your content. But why should you care about these channels? Let’s take a history trip. On August 6, 1991, British physicist Tim Berners-Lee created the first-ever website. 31 years later, that single website has turned into 1.88 billion websites. We see […]

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The Modern Distribution Playbook

Ross Simmonds — Thu, 31 Mar 2022 12:00:25 +0000

There are two reasons you shouldn’t care what people think about you for promoting your work: You can’t pay your phone bill, cover payroll or pay your mortgage with their opinions You’re going to die someday and their opinion won’t matter There it is. Harsh I know… But it’s real. Marketers around the globe need […]

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Hootsuite’s Billion-Dollar Content Repurposing Menu

Jessica Tee Orika — Thu, 24 Mar 2022 12:00:18 +0000

You’ve probably heard these sayings multiple times: “Content is king.” “Content rules.” “Create engaging content to drive traffic.” While creating more content sounds like a great plan, let’s be honest. Currently, there are over 600 million blogs on the internet. Most of these blogs barely get any traffic. The ones that get good traffic have […]

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Gong’s LinkedIn Strategy: Breaking Through Social Media Noise

Ross Simmonds — Thu, 22 Apr 2021 20:00:31 +0000

There’s never been a tool that I’ve heard so much buzz about at a SaaS conference before as Gong when I attended SaaStr a few years back. Every presentation included a reference to the tool and every sales leader was geeking out about how they used it to win. I’ve said it before and I’ll […]

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Some Unexpected B2B Marketing Lessons From NFTs & Sneakers

Ross Simmonds — Thu, 25 Mar 2021 13:07:40 +0000

Over the last few months, I’ve decided to intentionally get more curious about subcultures on the internet. I’m very active on Twitter and use it daily. The same way there’s sub communities on Twitter (not formally, but they exist) like Crypto Twitter, Finance Twitter, Real Estate Twitter, Music Twitter, Pop Culture Twitter, etc… There’s little corners of […]

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How Airtable’s Long Tail SEO Strategy Is Helping Build Their Moat

Ross Simmonds — Wed, 17 Mar 2021 15:30:29 +0000

In 2020, Zoom captured the market that Google Meet should have dominated. Unfortunately for Google, their lack of focus on their video conferencing tool allowed Zoom to dominate. In the same vein, Google’s lack of focus amongst the powerful tools they have at their disposal in the collection formerly known as GSuite has cost them […]

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Remember it’s a marathon…

Ross Simmonds — Tue, 23 Feb 2021 20:42:06 +0000

The Hubspot blog has more than 18,000 pages total.Seth Godin has published more than 8,000 blog posts.Salesforce has published 1,510 blog posts since 2013.Twilio has more than 1,140 videos uploaded to YouTube.I’m sharing these numbers because most marketers and brands underestimate the amount of work that goes into creating a competitive advantage through content.There’s no […]

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