Content Marketing | Foundation Marketing

How the Discovery and Decision Process is Changing in Higher Ed

Ethan Crump — Thu, 24 Jul 2025 22:21:10 +0000

Higher ed is facing one of the most dramatic shifts in its history. Between 2010 and 2021, US college enrollment dropped by nearly 15%. That’s 2.7 million fewer students over the last decade, and the decline is expected to continue. Fewer students are applying, and those who are look and behave nothing like the generations […]

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How Tally Tapped into GEO to Drive 25% of New Users

Ethan Crump — Thu, 19 Jun 2025 18:00:27 +0000

Everyone’s talking about Generative Engine Optimization (GEO) these days, but most explanations are either too abstract or buried in technical jargon. But bootstrapped form builder Tally gives us a glimpse at how companies of any size can influence ChatGPT, Perplexity, and other generative AIs with search capabilities to experience major gains. They’re quietly driving real […]

The post How Tally Tapped into GEO to Drive 25% of New Users first appeared on Foundation Marketing.

What’s Generative Engine Optimization (GEO) & How To Do It

Ross Simmonds — Wed, 04 Jun 2025 18:00:12 +0000

GEO stands for Generative Engine Optimization. It is the process of ensuring your digital content maximizes its reach and visibility inside of Generative AI Engines like ChatGPT, Claude, SGE, Gemini, Perplexity, and more when people inquire about: Solutions and products you sell Stories that you have been in Services that you offer Ideas you have […]

The post What’s Generative Engine Optimization (GEO) & How To Do It first appeared on Foundation Marketing.

Reddit Marketing Guide: Why Brands Are Using Reddit In 2025

Ross Simmonds — Mon, 12 May 2025 12:22:39 +0000

For years, Reddit has quietly been an under-utilized marketing channel, but recently, it has officially become a powerhouse in search visibility and truly the front page of the internet. Recent Google algorithm updates have skyrocketed Reddit’s prominence in search engine results (SERPs), making it an essential platform for brands to consider in 2025 and beyond. […]

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Mint Mobile’s “Semi Official” Approach to Reddit

Ethan Crump — Thu, 01 May 2025 18:00:18 +0000

If you want to pressure-test a marketing strategy, look at how it holds up in volatile industries. I’m talking about the ones where billion-dollar brand recognition and ultra-famous celebrity ambassadors aren’t enough to shield you from scrutiny. Mint Mobile’s Reddit strategy is a prime example. Before being acquired by T-Mobile a year ago, Mint Mobile […]

The post Mint Mobile’s “Semi Official” Approach to Reddit first appeared on Foundation Marketing.

How brightwheel’s Educational Content Drives 100K+ Monthly Organic Visits

Ethan Crump — Thu, 17 Apr 2025 18:30:59 +0000

At Foundation, we follow a cardinal rule for content: If it doesn’t do one of the 4 E’s, educate, engage, entertain, or empower, it’s probably not worth creating. People rarely take action unless you connect with them on an emotional level or help solve an immediate problem. And that’s exactly what the 4 E’s aim […]

The post How brightwheel’s Educational Content Drives 100K+ Monthly Organic Visits first appeared on Foundation Marketing.

How Brex Grew a $280K SEO Moat in Just 8 Months

Ethan Crump — Thu, 03 Apr 2025 19:57:48 +0000

Make every dollar count has long been Brex’s tagline. But lately, it feels more like they’re making every word count. With the launch of its Spend Trends subfolder in August 2024, Brex has rolled out a content strategy that’s as methodical as it is impactful — targeting mid- and bottom-funnel searchers with high commercial intent. […]

The post How Brex Grew a $280K SEO Moat in Just 8 Months first appeared on Foundation Marketing.

SoFi’s Calculated Strategy: 70,000+ Visits in Less than 1 Year

Ethan Crump — Thu, 27 Mar 2025 19:52:27 +0000

Most marketers still think content is just about cranking out articles. But the brands that are truly winning at SEO? They’re thinking differently. Take SoFi, whose calculator subfolder has quickly become one of their most successful traffic-generating assets. Since launching in early 2024, this collection of 26 financial tools has netted them over 70,000 monthly […]

The post SoFi’s Calculated Strategy: 70,000+ Visits in Less than 1 Year first appeared on Foundation Marketing.

Autodesk’s Construction Blog: How They Built A 17M Backlink Content Moat

Ethan Crump — Thu, 20 Mar 2025 20:27:34 +0000

This is not a riddle: What does the process of building a modern high-rise condominium have in common with content marketing? Not a thing, at first glance — unless you happen to run Autodesk’s construction blog. Then, the two are almost synonymous. In just over a year, Autodesk has accomplished something remarkably similar to raising […]

The post Autodesk’s Construction Blog: How They Built A 17M Backlink Content Moat first appeared on Foundation Marketing.

The Creator Driving Nearly 200M YouTube Views for vidIQ

Ethan Crump — Thu, 13 Mar 2025 18:20:05 +0000

Selling your brand as the “best-in-class marketing tool” for a specific channel? Bring receipts. Bold claims like these need a visible and consistent presence on said channel, with a demonstrable track record of showing your target audience exactly how your tool helps drive results for your own brand. But it’s not a tall order: Ahrefs […]

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How Vanta Built a $128K/Month SEO Moat

Ethan Crump — Thu, 06 Mar 2025 18:39:55 +0000

If you’re relying on just a handful of pillar pages to maintain visibility for key topics, you’re taking a big risk. Constant shifts in Google’s algorithm and the increasing influence of AI-driven search mean that online real estate is more volatile than ever. Look no further than Vanta for a masterclass in building a more […]

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How Anthropic Drives 60K+ in Organic Traffic — With One Simple Strategy

Ethan Crump — Thu, 20 Feb 2025 20:50:38 +0000

Even the most cutting-edge technology companies turn to tried-and-tested marketing methods when they need to reach customers. If you want proof, look no further than Anthropic. This AI alignment company — well known for its large language model, Claude — has raised nearly $15 billion in capital across 14 rounds. Despite competing with giants like […]

The post How Anthropic Drives 60K+ in Organic Traffic — With One Simple Strategy first appeared on Foundation Marketing.

How To Prepare For The Rise Of AIO & Reddit For SEO

Ross Simmonds — Mon, 13 Jan 2025 17:41:53 +0000

For more than a decade, AI has powered Google’s products. But here’s the kicker: Generative AI has been on the rise (thanks ChatGPT), and Google isn’t sitting on the sidelines. In the second half of 2023, the company launched a year-long experiment in Labs called Search Generative Experiences (SGE) to explore how generative AI could […]

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Becoming a Thought Leader in Your Industry

Ethan Crump — Thu, 02 Jan 2025 21:06:50 +0000

Social media platforms are awfully crowded these days, whether it’s Instagram, LinkedIn, or TikTok. Part of the problem is that people feel the need to post something, anything, to stay relevant so they don’t get left behind. This constant pressure to create content has led to a sea of superficial posts, recycled ideas, and hollow […]

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Reddit Statistics For 2025 (Demographics, Usage & Traffic Data)

Ross Simmonds — Wed, 01 Jan 2025 09:20:14 +0000

Are you looking to grow your marketing outside the traditional social media platforms? Have you thought of using Reddit? Reddit is a social sharing website, built around users submitting text, images, and videos, which others can vote on. Popular content rises to the top, while content that is downvoted (e.g. less popular) becomes less noticeable. […]

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Reddit For The Enterprise: The Guide To Reddit Marketing

Ethan Crump — Thu, 07 Nov 2024 21:09:05 +0000

Savvy marketers are always looking for untapped channels to reach their target audience. In the pursuit of lead generation and business growth, marketers have experimented with and mastered the art of marketing on social networking platforms like LinkedIn, Facebook, Twitter, and even TikTok and Instagram. But there’s one powerhouse that goes overlooked in the mainstream: […]

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Content Marketing Research: How To Do It In 2025

Ross Simmonds — Thu, 03 Oct 2024 18:25:07 +0000

Should you create blog content? Should your team be investing in blog content? Well… The data is in, and it speaks volumes: Upon analyzing the most successful B2B tech brands in the world, the ones that generate the most traffic all publish blog content. The ones that generate the most traffic publish blog content more […]

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4 Content Marketing Tips To Use When Marketing On Reddit

Ross Simmonds — Tue, 10 Sep 2024 09:38:36 +0000

The post 4 Content Marketing Tips To Use When Marketing On Reddit first appeared on Foundation Marketing.

Google AI Overview: What is The Future of Search Algorithms?

Hafiz Muhammad Usama Ali — Fri, 02 Aug 2024 06:30:29 +0000

Again, Google has changed how search engine results pages (SERPs) rank! Rather than displaying snippets and top-ranking sites, they now provide the best possible answers directly within a Google-optimized snippet using AI. This feature is called “Google AI Overview,” it is being rolled out in the U.S. and will soon be available in other AI […]

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