Content Creation | Foundation Marketing

How Trust and Transparency Translate to Traffic for Cloudflare on Reddit

Ethan Crump — Thu, 05 Jun 2025 19:45:47 +0000

Cloudflare pulls more web traffic through Reddit than many brands do from all their channels combined. According to SimilarWeb, nearly 86,000 visitors found their way to Cloudflare’s site via links shared on the front page of the internet. And that’s just in the last month. While this represents a tiny fraction of the 22 million […]

The post How Trust and Transparency Translate to Traffic for Cloudflare on Reddit first appeared on Foundation Marketing.

Reddit Marketing Guide: Why Brands Are Using Reddit In 2025

Ross Simmonds — Mon, 12 May 2025 12:22:39 +0000

For years, Reddit has quietly been an under-utilized marketing channel, but recently, it has officially become a powerhouse in search visibility and truly the front page of the internet. Recent Google algorithm updates have skyrocketed Reddit’s prominence in search engine results (SERPs), making it an essential platform for brands to consider in 2025 and beyond. […]

The post Reddit Marketing Guide: Why Brands Are Using Reddit In 2025 first appeared on Foundation Marketing.

AI for Content Creation: What It Is & How To Do It (With Ease)

Ross Simmonds — Tue, 01 Oct 2024 20:07:28 +0000

**This article contains affiliate links. If you click on these links and make a purchase, we may earn a commission at no additional cost to you.** AI tools can be incredibly useful in scaling your SEO efforts. At Foundation, we use SEO AI software to support our content marketing activities alongside our team of expert […]

The post AI for Content Creation: What It Is & How To Do It (With Ease) first appeared on Foundation Marketing.

The Increasing Role of AI in Sales and Marketing

Ethan Crump — Tue, 26 Mar 2024 18:00:56 +0000

By now, you’re well aware that AI is taking over enterprise tech stacks — but exactly how fast is this happening? According to McKinsey, 22% of employees reported using AI regularly in early 2023, with marketing and sales departments leading the charge. Some prominent industry voices note this shift as well: Gail Moody-Byrd, VP of […]

The post The Increasing Role of AI in Sales and Marketing first appeared on Foundation Marketing.

Audio Driven AI: What the Future Holds for Audio AI

Chris Meabe — Tue, 19 Mar 2024 18:00:57 +0000

Audio AI is changing the way we create and consume content. It’s already an industry worth $4 billion, and it’s predicted to triple in value by the end of the decade. But what does the current state of audio AI actually look like, and how is this young industry changing? We’re breaking down what kinds […]

The post Audio Driven AI: What the Future Holds for Audio AI first appeared on Foundation Marketing.

SaaS Landing Pages: Must-Have Pages For Every SaaS Company

Ross Simmonds — Tue, 12 Mar 2024 18:00:54 +0000

The global SaaS market is currently worth about $3 trillion, and McKinsey & Co. estimates that it could surge to $10 trillion by 2030. SaaS landing pages play a huge role in the SaaS companies that thrive and those that barely survive. It’s through these landing pages that millions of SaaS buyers find companies that […]

The post SaaS Landing Pages: Must-Have Pages For Every SaaS Company first appeared on Foundation Marketing.

Who Is Behind the Top AI Companies in SaaS?

Chris Meabe — Tue, 05 Mar 2024 18:00:58 +0000

Whoever owns the most-used AI products will likely rule the future of tech, as AI is going to lead a revolution that will add up to $4.4 trillion to the global economy. That’s why every leading tech company is pouring resources into investments in AI startups. The more AI becomes a part of how every […]

The post Who Is Behind the Top AI Companies in SaaS? first appeared on Foundation Marketing.

Enterprise Content Marketing: The Guide to Building a Plan

Ethan Crump — Tue, 27 Feb 2024 18:00:07 +0000

When marketing gets too overwhelming, keeping things in perspective is important. Every wildly successful SaaS unicorn — from Toast to Miro to monday.com — began their journey as a startup, navigating the challenges of scaling up with a scrappy approach to growth. At the early stage, content marketing is often an ad hoc process spread […]

The post Enterprise Content Marketing: The Guide to Building a Plan first appeared on Foundation Marketing.

5 Real Growth Hacking Strategies for SaaS Companies

Ethan Crump — Tue, 20 Feb 2024 18:00:42 +0000

It’s become a tired phrase in the digital marketing space, but like it or not, SaaS growth hacking is alive and well. Or at least the philosophy behind it is. Despite its buzzword status, the core idea of growth hacking remains incredibly relevant for SaaS companies trying to grow their brand in an increasingly crowded […]

The post 5 Real Growth Hacking Strategies for SaaS Companies first appeared on Foundation Marketing.

10 Content Distribution Ideas to Help Drive Growth in 2025

Ethan Crump — Tue, 13 Feb 2024 18:00:57 +0000

There are over 6 million blog posts published each day. Sure, 99% of those aren’t from your direct competitors, but you’re competing with them for attention all the same. The key to cutting through the noise is to find new content distribution ideas to get your assets in front of the right audience and get […]

The post 10 Content Distribution Ideas to Help Drive Growth in 2025 first appeared on Foundation Marketing.

How Synthesia Uses AI Video Templates To Drive Conversions

Ethan Crump — Tue, 06 Feb 2024 18:00:50 +0000

The ability to manipulate realistic imagery has always been polarizing. On the one hand, we love a nice CGI-filled movie that transports us to make-believe worlds with startling reality. On the other, we’re concerned about how airbrushed ads and fake photos impact culture. If we worry about this with stills, just imagine the concern over […]

The post How Synthesia Uses AI Video Templates To Drive Conversions first appeared on Foundation Marketing.

SaaS On TikTok: How CreatorKit Is Crushing the TikTok Game

Chris Meabe — Tue, 30 Jan 2024 18:00:00 +0000

With nearly twice as many users on TikTok compared to X/Twitter, SaaS companies wanting to expand brand awareness can’t afford to ignore this vast and growing user base. Yet three of the 10 largest SaaS companies in the world don’t even have TikTok accounts, three more have a meager 5,000 followers, and only two have […]

The post SaaS On TikTok: How CreatorKit Is Crushing the TikTok Game first appeared on Foundation Marketing.

The Power of Comparison Pages in SaaS [The Ultimate Guide]

Ethan Crump — Tue, 23 Jan 2024 18:00:51 +0000

B2B SaaS is a very crowded, competitive SaaS industry — we all know that. It’s the reason why marketers and other industry experts are constantly looking for the next best thing, whether it’s demand generation or product-led content. But there’s a particular type of asset, a mainstay in the industry, that’s been used effectively by […]

The post The Power of Comparison Pages in SaaS [The Ultimate Guide] first appeared on Foundation Marketing.

ChatGPT For Email Marketing: 35 Prompts & Strategies

Ross Simmonds — Tue, 16 Jan 2024 03:38:24 +0000

You can use ChatGPT to create BETTER emails. I’ve seen brands earn 30k in 30 minutes using an email written by ChatGPT. No joke. It’s a wild time to be alive. In a recent study, Foundation found that out of all the professions to be impacted by AI – email marketers are assumed by marketers […]

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10 Real Ways to Use AI for Content Marketing

Foundation Team — Tue, 09 Jan 2024 19:00:16 +0000

What can AI do for content marketers today? Maybe the better question is: What can’t it do? The truth is that Generative AI is quickly becoming a trendsetter in the content marketing arena. Numerous AI tools at a marketer’s disposal are capable of enhancing content in a variety of ways. But it’s up to those […]

The post 10 Real Ways to Use AI for Content Marketing first appeared on Foundation Marketing.

TAM, SAM, SOM: How to Calculate Them for Your Industry

Chris Meabe — Tue, 02 Jan 2024 18:00:24 +0000

There are three acronyms you need to know before you launch a new product: TAM, SAM, SOM. They’re your roadmap to understanding the market landscape. Dive into who your audience is, their value perception, and the size of your opportunity – before you even launch. We’re breaking down each of these: Total Addressable Market (TAM), […]

The post TAM, SAM, SOM: How to Calculate Them for Your Industry first appeared on Foundation Marketing.

Unlock Exceptional Writing: Master the Art of Content Editing

Foundation Team — Tue, 19 Dec 2023 18:00:07 +0000

Are you a writer who’s eager to captivate and engage your audience? Content editing is the key—it turns good writing into something truly exceptional. In our fast-paced digital world, where many readers have short attention spans, content editing is essential to make your work stand out. But content editing is more than just checking grammar […]

The post Unlock Exceptional Writing: Master the Art of Content Editing first appeared on Foundation Marketing.

Making a Fortune: How Creators Are Profiting from Notion Project Templates

Foundation Team — Tue, 12 Dec 2023 18:00:36 +0000

Have you ever thought your life or work could be more organized by using project templates? You’re in good company. Meet Notion, the productivity powerhouse revolutionizing how we organize digitally. This need for digital organization has led to the creation of the ‘Notion Economy’—a vibrant market where creative minds transform simple templates into lucrative treasures. […]

The post Making a Fortune: How Creators Are Profiting from Notion Project Templates first appeared on Foundation Marketing.

How GitHub Revolutionized Open-Source Projects for Marketing

Chris Meabe — Tue, 05 Dec 2023 18:00:44 +0000

GitHub has become a hotspot for teaming up on new ideas, changing how we think about and work on open-source projects. It’s not just a playground for developers; it’s a goldmine for marketers too, no matter how much tech know-how you have. Think of GitHub as a social club for coders. It’s where open-source projects […]

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Vertical Software SEO: How to Drive ROI from Search

Foundation Team — Tue, 28 Nov 2023 18:00:14 +0000

In the dynamic landscape of the software industry, vertical software stands out as a game changer. Tailor-made for specific industry verticals, this specialized software goes beyond the one-size-fits-all approach of horizontal solutions. It dives deep into niche markets’ unique challenges, processes, and workflows. This sharp focus on customization not only meets but often exceeds the […]

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