Foundation Marketing

Reddit: The Focus Group Higher Ed Can’t Afford to Ignore

Ethan Crump — Thu, 11 Dec 2025 21:04:28 +0000

Colleges don’t want to hear it, but prospective students believe random Redditors more than they do admissions counselors. And that trust shortfall is hitting at the worst possible time. The demographic cliff is already reshaping Higher Ed. There will be fewer students, and they won’t look or behave like the generations before them. Their priorities […]

The post Reddit: The Focus Group Higher Ed Can’t Afford to Ignore first appeared on Foundation Marketing.

Reddit Is Higher Ed’s Best Focus Group | Vol 270

Foundation Team — Thu, 11 Dec 2025 20:45:03 +0000

Welcome to Volume 270 👋 Happy Thursday! In this week’s newsletter, we cover: 📚 Reddit Is Higher Ed’s Best Focus Group (And It’s Already Running) 📊 Google Search Console Now Tracks Social Channel Performance 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web 📣 […]

The post Reddit Is Higher Ed’s Best Focus Group | Vol 270 first appeared on Foundation Marketing.

The Foundation Guide to B2B LinkedIn Marketing | Vol 269

Foundation Team — Thu, 04 Dec 2025 22:10:08 +0000

Welcome to Volume 269 👋 Happy Thursday! In this week’s newsletter, we cover: 🤝 The Foundation Guide to B2B LinkedIn Marketing 📊 SimilarWeb Report: ChatGPT Cracks the Global Top 5 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web 📣 We’re Hiring: Check Out […]

The post The Foundation Guide to B2B LinkedIn Marketing | Vol 269 first appeared on Foundation Marketing.

Clio’s Long-Term SEO Investment Pays Off in AI Visibility | Vol 268

Foundation Team — Thu, 27 Nov 2025 22:36:41 +0000

Welcome to Volume 268 👋 Happy Thursday! In this week’s newsletter, we cover: 🔍 Clio’s Long-Term SEO Investment Pays Off in AI Visibility 🤖 The Frontier LLM Race Heats Up Again 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web 📣 We’re Hiring: Check […]

The post Clio’s Long-Term SEO Investment Pays Off in AI Visibility | Vol 268 first appeared on Foundation Marketing.

How Clio’s SEO Dominance Translates into AI Visibility (and What It Means for Your GEO Strategy)

Ethan Crump — Thu, 27 Nov 2025 21:26:50 +0000

If you search for “best legal software for small law firms” on Google today, you won’t just get 10 blue links. Instead, an AI-written overview will explain your options, compare tools, and keep mentioning the same brand — Clio. Clio is a vertical SaaS platform for law firms, but it’s also something else: a live […]

The post How Clio’s SEO Dominance Translates into AI Visibility (and What It Means for Your GEO Strategy) first appeared on Foundation Marketing.

The Marketer’s Guide to Reddit Moderators | Vol 267

Foundation Team — Thu, 20 Nov 2025 21:08:12 +0000

Welcome to Volume 267 👋 Happy Thursday! In this week’s newsletter, we cover: 👩‍⚖️ The Marketer’s Guide to Reddit Moderators 💰 Adobe Acquires Semrush for $1.9B to Win the AI Search Era 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web 📣 We’re Hiring: […]

The post The Marketer’s Guide to Reddit Moderators | Vol 267 first appeared on Foundation Marketing.

Understanding the Reddit Mod: A Marketer’s Guide

Ethan Crump — Thu, 20 Nov 2025 21:05:22 +0000

Reddit now influences what millions of buyers think, search, and decide. More than 600 million monthly Google searches land on Reddit threads, and those conversations shape SERPs, AI outputs, and buyer trust. But none of that matters if your content never survives the gatekeepers: Reddit moderators. To understand how Reddit moderation really works, I spoke […]

The post Understanding the Reddit Mod: A Marketer’s Guide first appeared on Foundation Marketing.

How Clarify Cracked LinkedIn for #1 Lead Growth | Vol 266

Foundation Team — Thu, 13 Nov 2025 21:59:57 +0000

Welcome to Volume 266 👋 Happy Thursday! In this week’s newsletter, we cover: 📈 How Clarify Turned LinkedIn Into Its #1 Lead Machine 📊 Reddit is Now the #1 Most-Cited Source in AI Search 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web 📣 […]

The post How Clarify Cracked LinkedIn for #1 Lead Growth | Vol 266 first appeared on Foundation Marketing.

How Clarify Turned LinkedIn Into Their #1 Lead Machine

Ethan Crump — Thu, 13 Nov 2025 21:50:48 +0000

Most B2B brands treat LinkedIn like a dumping ground for links: share a page, add a generic caption, hope for engagement. You can guess the results: crickets…except for the employees who feel obligated to like company content, and a few AI-generated responses. But it’s not like that for all brands. With the right strategy and […]

The post How Clarify Turned LinkedIn Into Their #1 Lead Machine first appeared on Foundation Marketing.

How Walden University Built a $500K Organic Moat Capturing Adult Learners | Vol 265

Foundation Team — Thu, 06 Nov 2025 21:59:57 +0000

Happy Thursday! In this week’s newsletter, we cover: 🎓 How Walden University Built a $500K Organic Moat to Capture Adult Learners 📊 Reddit, LinkedIn & YouTube Now Drive Nearly Half of All AI Search Citations 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web […]

The post How Walden University Built a $500K Organic Moat Capturing Adult Learners | Vol 265 first appeared on Foundation Marketing.

Walden University’s $500K Moat for Driving Online Program Enrollment

Ethan Crump — Thu, 06 Nov 2025 21:22:43 +0000

The demographic cliff is here. Traditional college-aged students are disappearing. And most universities are fighting over the scraps with the same tired playbook: glossy brochures, campus tours, and paid ads that drain budgets faster than they fill enrollment funnels. Walden University took a different path. Instead of competing for shrinking traditional enrollments, they built a […]

The post Walden University’s $500K Moat for Driving Online Program Enrollment first appeared on Foundation Marketing.

8 Mistakes Killing Your Google Ads Performance (+ How to Fix Them) | Vol 264

Foundation Team — Thu, 30 Oct 2025 20:18:55 +0000

Happy Thursday! In this week’s newsletter, we cover: 📉 8 Mistakes Killing Your Google Ads Performance (+ How to Fix Them) 📑 How AI is Changing the Economics Of Content 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web Let’s get into it. 📉 […]

The post 8 Mistakes Killing Your Google Ads Performance (+ How to Fix Them) | Vol 264 first appeared on Foundation Marketing.

An Old SEO’s Guide to the New World of GEO | Vol 263

Foundation Team — Thu, 23 Oct 2025 18:23:07 +0000

Welcome to Volume 263 👋 Happy Thursday! In this week’s newsletter, we cover: 📊 An Old SEO’s Guide to the New World of GEO 📦 SEO Reporting Enters the “Black Box Era” 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web Let’s get into […]

The post An Old SEO’s Guide to the New World of GEO | Vol 263 first appeared on Foundation Marketing.

An Old SEO’s Musings: How I’m Thinking About GEO

James Scherer — Thu, 23 Oct 2025 16:44:46 +0000

For the last 15 years, I was satisfied with my ability to explain SEO to my friends and, more often than not, the clients who hired me (or the agency I worked for) to execute SEO on their behalf. I knew where I stood and how to give the elevator pitch. SEO worked. Search-optimized content […]

The post An Old SEO’s Musings: How I’m Thinking About GEO first appeared on Foundation Marketing.

You’re Sitting on a 38% Growth Channel and Don’t Even Know It | Vol 262

Foundation Team — Thu, 16 Oct 2025 21:08:41 +0000

Welcome to Volume 262 👋 Happy Thursday! In this week’s newsletter, we cover: 👟 Gen Z Is Coming for B2B, And They Expect More Than Ads 🎧 How Top Brands Turn Every Podcast Into a Growth Engine 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across […]

The post You’re Sitting on a 38% Growth Channel and Don’t Even Know It | Vol 262 first appeared on Foundation Marketing.

Podcast Repurposing: How to Expand the Reach and Impact of Each Episode

Ethan Crump — Thu, 16 Oct 2025 20:45:06 +0000

Podcasts have become the new cornerstone of modern content marketing. Every week, millions of listeners tune in, and smart brands are turning that attention into measurable growth. The opportunity is massive. According to an Adobe survey of 903 business owners, companies that launched podcasts saw an average 38% increase in revenue, with 78% reporting their […]

The post Podcast Repurposing: How to Expand the Reach and Impact of Each Episode first appeared on Foundation Marketing.

How to Think About the ROI of Generative Engine Optimization | Vol 261

Foundation Team — Thu, 09 Oct 2025 20:52:46 +0000

Welcome to Volume 261 👋 Happy Thursday! In this week’s newsletter, we cover: 📈 How to Think About the ROI of Generative Engine Optimization 📰 AI Search Results Are Shaped By Recency Bias 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web Let’s get […]

The post How to Think About the ROI of Generative Engine Optimization | Vol 261 first appeared on Foundation Marketing.

How Brands Should Think About the ROI of Generative Engine Optimization

Ethan Crump — Thu, 09 Oct 2025 20:04:27 +0000

Marketers are always pressed to prove the return on investment of their efforts, especially when proposing a strategy that relies on disruptive technology. AI search and generative engine optimization (GEO) is the latest case. For executives wondering how to respond to questions from the rest of the C-suite about the ROI of GEO, it’s unfortunately […]

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Databricks Turned a Private Subreddit Into a Powerful Community Engine | Vol 260

Foundation Team — Thu, 02 Oct 2025 21:12:09 +0000

Welcome to Volume 260 👋 Happy Thursday! In this week’s newsletter, we cover: 🧱 Databricks Transformed a Private Subreddit Into a Powerful Community Engine 📉 ChatGPT Citations of Reddit and Wikipedia Plummet 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web Let’s get into […]

The post Databricks Turned a Private Subreddit Into a Powerful Community Engine | Vol 260 first appeared on Foundation Marketing.

How Databricks Transformed a Private Subreddit Into a Powerful Community Engine

Ethan Crump — Thu, 02 Oct 2025 20:33:52 +0000

Most enterprise brands shy away from Reddit. They either ignore their own subreddits or let anonymous moderators run them, missing out on unfiltered conversations from their most technical users and leaving their reputation to the whims of strangers. Databricks took a different path. Instead of leaving r/databricks locked behind closed doors, they reclaimed ownership, opened […]

The post How Databricks Transformed a Private Subreddit Into a Powerful Community Engine first appeared on Foundation Marketing.