Create Like the Greats | Foundation Marketing

Tapping Into the Power of Deep Research in ChatGPT

Ross Simmonds — Tue, 06 May 2025 01:53:06 +0000

In this episode of Create Like The Greats, Ross Simmonds takes us behind the scenes of one of the most exciting AI developments in recent months—ChatGPT’s Deep Research feature built on OpenAI’s O3 reasoning model. This episode provides a detailed breakdown of how Deep Research can help with competitive analysis, persona building, content strategy, and […]

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Unlocking the Power of Reddit for Brands

Ross Simmonds — Tue, 06 May 2025 01:49:26 +0000

In this episode of Create Like The Greats, Ross breaks down the massive growth of Reddit and why it has become an essential platform for brands. With Reddit achieving profitability for the first time in nearly two decades and growing its daily active users rapidly, brands can no longer afford to ignore it. We dive […]

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Questions From The B2B Community

Ross Simmonds — Tue, 04 Mar 2025 06:02:23 +0000

In this episode, Ross Simmonds conducts an insightful discussion with an AI, answering five crucial questions about B2B marketing strategies. If you’re looking to enhance your B2B marketing efforts, this episode is packed with valuable insights on content marketing, lead generation, and evolving buyer behaviors. Key Takeaways and Insights: 1. Key Differences Between B2B and […]

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Mastering Customer Success Stories with Anthropic

Ross Simmonds — Tue, 04 Mar 2025 06:00:40 +0000

In this episode of Create Like The Greats, we break down how Anthropic, a leading AI company behind Claude, is revolutionizing the use of customer success stories to drive measurable business results. Despite fierce competition from OpenAI and Google, Anthropic differentiates itself through clarity, simplicity, and strategic storytelling. Learn how they use short yet impactful […]

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Google Ads Mistakes To Avoid

Ross Simmonds — Mon, 17 Feb 2025 22:30:26 +0000

In this episode of Create Like The Greats, Ross Simmonds dives deep into the common mistakes that SaaS companies are making with their Google Ads strategies. Despite advancements in marketing and AI tools, many businesses are still falling into the same traps they did years ago. If you’re struggling to make your paid search campaigns […]

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100 Content Marketing Tips You Can Steal Today

Ross Simmonds — Tue, 11 Feb 2025 00:47:06 +0000

In this episode of Create Like the Greats, we’re doing something different. Instead of breaking down top SaaS and business strategies, we’re going tactical—real tactical. You’re getting 100 practical content marketing tips, tools, and strategies that you can implement starting today. This is an episode to bookmark, return to, and share with your team. Whether […]

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The Art and Strategy of Effective Content Repurposing

Ross Simmonds — Mon, 03 Feb 2025 17:53:25 +0000

In this episode, we’re diving into the art and science of content repurposing with some of the sharpest minds in the industry. Ross Simmonds, Anna Furmanov, and Emily Kramer join Riverside webinar host Kendall to break down their proven strategies for content repurposing, from leveraging AI tools to audience research techniques that fuel meaningful engagement. […]

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The Power of Publishing Research: SEO, AI, and Marketing Insights

Ross Simmonds — Wed, 29 Jan 2025 11:04:52 +0000

In this episode of Create Like The Greats, we dive into why publishing research can be a game-changer, especially for those in AI, marketing, and SEO. The host uncovers how leveraging research-driven content can generate buzz, backlinks, and unmatched visibility for brands. Using examples from industry leaders like Google DeepMind and NVIDIA, this episode provides […]

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Things That Aren’t Doing The Thing

Ross Simmonds — Wed, 22 Jan 2025 18:17:01 +0000

In today’s episode, we delve into the transformative concept of “doing the thing.” This conversation emphasizes how taking deliberate action—not endless preparation or overthinking—is the ultimate catalyst for success. If you’ve ever felt stuck in a cycle of busy work or bogged down by the noise of daily distractions, this episode will inspire you to […]

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Reflecting on 2024: Did My Predictions Come True?

Ross Simmonds — Mon, 13 Jan 2025 22:27:39 +0000

In this special recap episode, I look back at the ten big predictions I made for 2024—and rate how each one actually turned out. From continued tech layoffs to a surge in AI-driven content (and even a bold guess about a marketing conference with good food), I evaluate which predictions nailed it, which ones fizzled, […]

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How To Set Marketing Goals For Reddit

Ross Simmonds — Sat, 04 Jan 2025 07:27:08 +0000

In this episode of Create Like the Greats, Ross talks about why having a strong online presence is so important for brands that want to grow and connect with their audience. One platform that’s becoming a big part of this is Reddit. With its many different communities or subreddits, Reddit gives brands a great way […]

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Unlocking the Power of Content Distribution

Ross Simmonds — Sat, 04 Jan 2025 07:21:44 +0000

In this episode, Ross shares an engaging conversation he had with Vince Nero from BuzzStream, diving into content distribution. Together, they discuss practical strategies to help marketers improve their reach and make a bigger impact in today’s digital landscape. Ross also highlights key lessons from his book, Create Once, Distribute Forever, offering fresh perspectives on […]

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The Right Thing to Focus On

Ross Simmonds — Sat, 04 Jan 2025 07:16:43 +0000

Managing distractions is one of the biggest challenges for creators and entrepreneurs. With countless opportunities, demands, and obligations competing for attention, it’s easy to lose sight of what truly matters. In this episode of Create Like the Greats, Ross shares his personal journey of learning to manage time, energy, and focus with intention. He explores […]

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Circle of Control vs. Circle of Concern

Ross Simmonds — Sat, 04 Jan 2025 07:05:05 +0000

In this episode of Create Like the Greats, Ross Simmonds delves into the transformative concept of the “Circle of Control vs. Circle of Concern.” In a world where being “too busy” often becomes a badge of honor, Ross challenges this mindset by exploring how the time we save from one distraction is often squandered on […]

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How To Know What Is A Distraction vs. An Opportunity

Ross Simmonds — Tue, 10 Dec 2024 20:50:39 +0000

In this episode of Create Like the Greats, we take a deep dive into a common yet critical challenge: how to navigate an overwhelming world of to-dos, notifications, and endless demands, while separating true opportunities from distractions. This journal-style entry gives actionable advice and shares personal reflections on managing focus, setting boundaries, and leveraging self-awareness […]

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Tommy Walker on The State of Discontent

Ross Simmonds — Tue, 03 Dec 2024 17:38:32 +0000

In this episode of Create Like the Greats, Ross sits down with Tommy Walker to dive into his groundbreaking report, The State of Discontent, which reveals critical challenges and emerging trends in the content marketing industry. Through in-depth interviews and data analysis, Tommy highlights the gaps in audience research, the evolving role of meaning in […]

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The Content Relay: How to Get More From Your Content

Ross Simmonds — Mon, 25 Nov 2024 19:18:31 +0000

In this episode of Create Like the Greats, Ross shares effective strategies for maximizing the return on investment (ROI) from long-form content. He delves into the importance of repurposing content and building a sustainable content marketing strategy to extract maximum value from a single high-quality piece. From generating micro-content to strategically distributing material across various […]

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What Reddit Metrics Should You Track? A Reddit Masterclass

Ross Simmonds — Mon, 18 Nov 2024 19:51:04 +0000

In this episode of Create Like the Greats, Ross breaks down the essentials of marketing on Reddit—covering the metrics that matter, strategies that actually work, and the mistakes that brands often make when they step onto the platform. Ross lays out actionable steps to help marketers make an impact, from tracking engagement to building genuine […]

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What Is A Content Marketing Remix A Deep Dive

Ross Simmonds — Mon, 18 Nov 2024 19:42:04 +0000

In this episode of Create Like the Greats, Ross dives into the concept of the “content marketing remix,” an innovative approach to amplifying content reach by repurposing and reformatting existing material. By remixing content across different platforms, marketers can engage new audiences while maximizing the impact of their original work. Ross shares actionable insights and […]

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Unlocking Reddit for Digital Marketing Success

Ross Simmonds — Mon, 04 Nov 2024 19:04:52 +0000

In this episode of Create Like the Greats, Ross explores how marketers and creators can harness Reddit as a powerful tool for growth and community engagement. Packed with actionable insights, the episode breaks down key strategies for effectively engaging on Reddit, from finding the right communities to hosting AMAs and running ads. Listeners will learn […]

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