https://foundationinc.co/lab/content-inspiration-guide-b2b/ Wed, 17 May 2023 16:52:26 +0000 hourly 1 https://wordpress.org/?v=6.8.3 https://foundationinc.co/lab/content-inspiration-guide-b2b/#comment-9723 Thu, 24 Aug 2017 11:28:28 +0000 https://foundationinc.coinc.co/?p=222#comment-9723 Great question Fernando!
I think the WBF video is a great reminder that every situation is going to be different and that everyone should dig into what’s actually happening in their space.
For B2B, my research has shown that long form content still does the best when it comes to ranking well. In ecommerce, it’s a different ball game but the numbers that I’ve primarily come across support the original study that long form content does quite well when it comes to both shares and search.

]]> https://foundationinc.co/lab/content-inspiration-guide-b2b/#comment-9722 Mon, 21 Aug 2017 17:36:15 +0000 https://foundationinc.coinc.co/?p=222#comment-9722 Interesting to see that you brought Moz’ study on lengthy content now that Rand Fishkin kind of debated against it in his latest WBF.
Worthy of reflection?

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