Uncategorized | Foundation Marketing

Growth vs. Validated Search Engine Optimization Compared

Chris Meabe — Tue, 08 Aug 2023 21:00:28 +0000

In the ever-evolving world of digital marketing, understanding the nuances of search engine optimization (SEO) is crucial for any business aiming to increase its online presence. Among the various facets of SEO, two content strategies often stand out: growth SEO and validated SEO. But what exactly are these strategies, and how do they differ? More […]

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YouTube Search Engine Optimization: What Is It and How To Do It?

Ross Simmonds — Tue, 18 Jul 2023 21:00:12 +0000

In today’s digital age, YouTube has become a powerful platform for content creators and businesses alike, with over 2 billion monthly active users and 500 hours of video uploaded every minute. As competition for viewers’ attention skyrockets, mastering YouTube Search Engine Optimization (SEO) is essential to ensure your videos stand out from the crowd. What […]

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How ServiceTitan Uses Trust-Building to Build Business

Foundation Team — Thu, 27 Oct 2022 21:00:48 +0000

Businesses such as construction companies, HVAC specialists, plumbers, electricians, pool services, landscapers, and pest control providers typically deal with a wide array of logistics as they interface with customers on a regular basis. Although these trade businesses are structured in a way that’s begging for software support, the industry has long been neglected. For one […]

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Your Deadline Isn’t the Problem: Workflow Efficiency Trends for Marketers in 2022

Kanaar Bell — Thu, 13 Oct 2022 13:57:15 +0000

If there’s one thing all marketers know, it’s this: our industry changes constantly. Over the last decade, we’ve witnessed the emergence of countless marketing trends as the key to success — from strategic approaches to growth channels to niche fields. Not to mention the fact that the martech industry has grown from 150 tools in […]

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How Investing in Content Led to Career Karma’s $40M Valuation

Precious Oboidhe — Thu, 12 May 2022 12:00:29 +0000

“If you want to become a billionaire, help a billion people.” Those were the words of Peter H. Diamandis in 2014. Tech enthusiasts like Ruben Harris, the CEO of Career Karma, heard it and ran with it. Little did Ruben know that by helping people through his company, he’d build an ed-tech platform valued at […]

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How To Invest In Content Marketing Without Risking Your Entire Budget

Ross Simmonds — Thu, 26 Nov 2020 20:59:16 +0000

Risk comes from not knowing what you’re doing – Warren Buffett How much do we need to invest in content? That’s the question almost every CMO is going to be asked by their management team. The truth is… Determining your content marketing budget is one of the most difficult things to do. It’s something that […]

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Top 14 B2B Newsletters You Need In Your Inbox

Ross Simmonds — Wed, 21 Oct 2020 17:30:55 +0000

Have you ever read through an entire company newsletter? (And why not?) Company newsletters can be stuffy. They can be boring and filled with information that really isn’t that helpful. Especially B2B. (No offence, B2B, because there are some pretty terrible B2C newsletters, too.) Or they can be whimsical and filled with information you didn’t […]

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