bottom of funnel

The Marketer’s Guide to Reddit Moderators | Vol 267

Foundation Team — Thu, 20 Nov 2025 21:08:12 +0000

Welcome to Volume 267 👋 Happy Thursday! In this week’s newsletter, we cover: 👩‍⚖️ The Marketer’s Guide to Reddit Moderators 💰 Adobe Acquires Semrush for $1.9B to Win the AI Search Era 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web 📣 We’re Hiring: […]

The post The Marketer’s Guide to Reddit Moderators | Vol 267 first appeared on Foundation Marketing.

Understanding the Reddit Mod: A Marketer’s Guide

Ethan Crump — Thu, 20 Nov 2025 21:05:22 +0000

Reddit now influences what millions of buyers think, search, and decide. More than 600 million monthly Google searches land on Reddit threads, and those conversations shape SERPs, AI outputs, and buyer trust. But none of that matters if your content never survives the gatekeepers: Reddit moderators. To understand how Reddit moderation really works, I spoke […]

The post Understanding the Reddit Mod: A Marketer’s Guide first appeared on Foundation Marketing.

You’re Sitting on a 38% Growth Channel and Don’t Even Know It | Vol 262

Foundation Team — Thu, 16 Oct 2025 21:08:41 +0000

Welcome to Volume 262 👋 Happy Thursday! In this week’s newsletter, we cover: 👟 Gen Z Is Coming for B2B, And They Expect More Than Ads 🎧 How Top Brands Turn Every Podcast Into a Growth Engine 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across […]

The post You’re Sitting on a 38% Growth Channel and Don’t Even Know It | Vol 262 first appeared on Foundation Marketing.

How Brands Should Think About the ROI of Generative Engine Optimization

Ethan Crump — Thu, 09 Oct 2025 20:04:27 +0000

Marketers are always pressed to prove the return on investment of their efforts, especially when proposing a strategy that relies on disruptive technology. AI search and generative engine optimization (GEO) is the latest case. For executives wondering how to respond to questions from the rest of the C-suite about the ROI of GEO, it’s unfortunately […]

The post How Brands Should Think About the ROI of Generative Engine Optimization first appeared on Foundation Marketing.

Content Supply Chain: Turning Marketing Chaos Into Measurable ROI | Vol 259

Foundation Team — Thu, 25 Sep 2025 21:20:41 +0000

Welcome to Volume 259 👋 Happy Thursday! In this week’s newsletter, we cover: ⛓️ Content Supply Chain: Turning Marketing Chaos Into Measurable ROI 🤖 OpenAI Is Building Its Own Ad Platform 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web 🤝 Foundation is hiring […]

The post Content Supply Chain: Turning Marketing Chaos Into Measurable ROI | Vol 259 first appeared on Foundation Marketing.

Content Supply Chain: Transforming B2B Marketing Into a Growth Engine

Ethan Crump — Thu, 25 Sep 2025 21:15:10 +0000

Marketing leaders are drowning in content chaos while struggling to prove ROI. Sound familiar? According to a recent buyer report, around 65% of buyers prefer engaging with sales teams in the later stage of their journey. So, too much content isn’t the problem; it plays a key role in the early stages of the buyers’ […]

The post Content Supply Chain: Transforming B2B Marketing Into a Growth Engine first appeared on Foundation Marketing.

NinjaOne Published 900+ Blogs in 12 Months (And They’re Doubling Down Despite Dips) | Vol 257

Foundation Team — Thu, 11 Sep 2025 19:14:08 +0000

Welcome to Volume 257 👋 Happy Thursday! In this week’s newsletter, we cover: 👤 NinjaOne Published 900+ Blogs in 12 Months 📱 Google AI Mode’s Global Rollout and Default Controversy 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web Let’s get into it. 👤 […]

The post NinjaOne Published 900+ Blogs in 12 Months (And They’re Doubling Down Despite Dips) | Vol 257 first appeared on Foundation Marketing.

Content Strategy Deep-Dive: A Closer Look at NinjaOne’s 900+ Blog Post Investment

Ethan Crump — Thu, 11 Sep 2025 18:36:17 +0000

While the marketing world has been fixated on debates about AI search or the divergence between SERP impressions and clicks, the NinjaOne team has been going to work: Over the past 12 months, they’ve published over 900 new blog posts. The IT management company and Forbes Cloud 100 member has placed a big bet on […]

The post Content Strategy Deep-Dive: A Closer Look at NinjaOne’s 900+ Blog Post Investment first appeared on Foundation Marketing.

How To Use the Reddit Pixel for Retargeting Ads That Fill Your Funnel

Ethan Crump — Thu, 04 Sep 2025 21:19:17 +0000

Reddit has quickly become one of the most influential platforms online. With over 400 million weekly active users across 100,000+ interest-based communities, it attracts high-value audiences in sectors like tech, ecommerce, and health. And while most brands double down on LinkedIn’s premium audience, savvy marketers are discovering that the Reddit Pixel can deliver cost-effective ads. […]

The post How To Use the Reddit Pixel for Retargeting Ads That Fill Your Funnel first appeared on Foundation Marketing.

New Study: AI Assistants Prefer “Fresher” Content | Vol 251

Foundation Team — Thu, 31 Jul 2025 21:39:32 +0000

Welcome to Volume 251 👋 Happy Thursday! In this week’s newsletter, we cover: 🤖 New Ahrefs Study: AI Assistants Prefer “Fresher” Content 📈 How Foundation Approaches SaaS SEO in the AI Era 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web Let’s get to […]

The post New Study: AI Assistants Prefer “Fresher” Content | Vol 251 first appeared on Foundation Marketing.

Brands Are Losing Control of the BoFu Journey: Here’s How to Take It Back

Ethan Crump — Thu, 17 Jul 2025 20:33:02 +0000

Conversions are happening in places your data can’t reach. While marketing teams fine-tune landing pages and debate the perfect button colour, critical buying decisions are unfolding in Reddit threads that remain invisible to their dashboards. These anonymous conversations are now quietly shaping high-stakes buying decisions. They’re redirecting attention away from branded touchpoints and dominating the […]

The post Brands Are Losing Control of the BoFu Journey: Here’s How to Take It Back first appeared on Foundation Marketing.

Brands Are Losing BoFu Control: Here’s How to Get It Back | Vol 249

Foundation Team — Thu, 17 Jul 2025 20:17:23 +0000

Welcome to Volume 249 👋 Happy Thursday! In this week’s newsletter, we cover: 💪 Brands Are Losing BoFu Control: Here’s How to Get It Back ☁️ Cloudflare Launches the Pay-Per-Crawl Era 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web Let’s get to it. […]

The post Brands Are Losing BoFu Control: Here’s How to Get It Back | Vol 249 first appeared on Foundation Marketing.

How Bitdefender Built a 13k Page Global SEO Campaign in Under a Year

Ethan Crump — Wed, 11 Jun 2025 19:15:15 +0000

Bitdefender quietly executed one of the most aggressive organic-search expansions the cybersecurity sector has seen in years. Building out their organic footprint across key global markets to position themselves as the leading cybersecurity brand for consumers and businesses. The Romanian-founded company pushed roughly 7,000 net new pages live on their main domain over the past […]

The post How Bitdefender Built a 13k Page Global SEO Campaign in Under a Year first appeared on Foundation Marketing.

What’s Generative Engine Optimization (GEO) & How To Do It

Ross Simmonds — Wed, 04 Jun 2025 18:00:12 +0000

GEO stands for Generative Engine Optimization. It is the process of ensuring your digital content maximizes its reach and visibility inside of Generative AI Engines like ChatGPT, Claude, SGE, Gemini, Perplexity, and more when people inquire about: Solutions and products you sell Stories that you have been in Services that you offer Ideas you have […]

The post What’s Generative Engine Optimization (GEO) & How To Do It first appeared on Foundation Marketing.

This .edu Strategy Drives $315K/m in Traffic Value | Vol 242

Foundation Team — Thu, 29 May 2025 21:00:57 +0000

Welcome to Volume 242 👋 Happy Thursday! In this week’s newsletter, we cover: 🎓 How Western Governors University Drives $315K/Month with Career Guides 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web Let’s get into it. 🤔 Wondering What to Post About on LinkedIn […]

The post This .edu Strategy Drives $315K/m in Traffic Value | Vol 242 first appeared on Foundation Marketing.

1Password’s Reddit-Based Approach to User Retention | Vol 237

Foundation Team — Thu, 24 Apr 2025 20:44:39 +0000

Welcome to Volume 237 👋 Happy Thursday! In this week’s newsletter, we cover: 🖱️ AI Overviews Take a Bite Out of Click-Through Rates 📈 1Password’s Reddit-Based Approach to User Retention 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web Let’s get into it. Ahrefs: […]

The post 1Password’s Reddit-Based Approach to User Retention | Vol 237 first appeared on Foundation Marketing.

How brightwheel’s Educational Content Drives 100K+ Monthly Organic Visits

Ethan Crump — Thu, 17 Apr 2025 18:30:59 +0000

At Foundation, we follow a cardinal rule for content: If it doesn’t do one of the 4 E’s, educate, engage, entertain, or empower, it’s probably not worth creating. People rarely take action unless you connect with them on an emotional level or help solve an immediate problem. And that’s exactly what the 4 E’s aim […]

The post How brightwheel’s Educational Content Drives 100K+ Monthly Organic Visits first appeared on Foundation Marketing.

How Personio Drives 400,000+ Monthly Organic Visits with a Glossary Strategy

Ethan Crump — Thu, 10 Apr 2025 20:37:27 +0000

The most powerful SEO strategies aren’t always the most complex. While some brands chase algorithm changes with sophisticated content plans, European HR software provider Personio has quietly built an SEO empire with a refreshingly straightforward approach. Their secret? A laser focus on one content type that many B2B brands overlook: the humble glossary. The results […]

The post How Personio Drives 400,000+ Monthly Organic Visits with a Glossary Strategy first appeared on Foundation Marketing.

How Brex Grew a $280K SEO Moat in Just 8 Months

Ethan Crump — Thu, 03 Apr 2025 19:57:48 +0000

Make every dollar count has long been Brex’s tagline. But lately, it feels more like they’re making every word count. With the launch of its Spend Trends subfolder in August 2024, Brex has rolled out a content strategy that’s as methodical as it is impactful — targeting mid- and bottom-funnel searchers with high commercial intent. […]

The post How Brex Grew a $280K SEO Moat in Just 8 Months first appeared on Foundation Marketing.

How Vanta Built a $128K/Month SEO Moat

Ethan Crump — Thu, 06 Mar 2025 18:39:55 +0000

If you’re relying on just a handful of pillar pages to maintain visibility for key topics, you’re taking a big risk. Constant shifts in Google’s algorithm and the increasing influence of AI-driven search mean that online real estate is more volatile than ever. Look no further than Vanta for a masterclass in building a more […]

The post How Vanta Built a $128K/Month SEO Moat first appeared on Foundation Marketing.